Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here.
The article is archived below, but here are our top takeouts;
The jury is still out on whether social media can drive sales – but one thing is clear: Sales are starting to happen in [...]
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.
Product seeding is one of the most popular and effective [...]
With customer-get-customer powered Private Sale Event sites like Gilt and Vente-Privee becoming ever more popular social commerce solutions, it’s of note that the enterprise edition of Magento e-commerce platform offers Private Sale Event functionality out of the box (Portero run this software).
Here’s Alexander Ringsdorff of Visions (Magento e-commerce solutions) with a useful walkthrough of the Magento Private Sales Event module to [...]
Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions.
Top Takeouts
Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers;
Consumers rely on advice from family and friends more as the price or [...]
Whilst everybody was buzzing about the launch of Google Buzz last week, Apple was granted a US patent on an social shopping solution designed to improve the online shopping experience (patent and images archived below, discussed here (Patently Apple) and here (Read Write Web).
Patent 7,660,749 describes how online shoppers would be able to “see” what [...]
Comments