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Hot on the heels of our own social commerce report, advertising giant JWT (also part of the WPP fold) has just published a social commerce report for brands and retailers, focusing on three key trends, three brand building objectives, two hurdles and five ‘things to watch’ [...]

So here’s a distillation of the entire field of customer psychology into 50 actionable insights from Dr Michael Solomon, eminent consumer psychologist and author the leading textbook on the subject; Consumer Behaviour: Buying, Having and Being. In The Truth About What Customers Really Want, Solomon distills his encyclopaedic [...]

”Brands need to offer exclusives, powerful recommendations, discounts and group-buying to create a more social shopping experience”.  That’s the conclusion of  the Havas Media Social 2011 Social Commerce Survey in the UK (n = 1007, representative, June 2011) conducted by Lightspeed. Amy Kean, Director of Social [...]

Social intelligence – our ability to understand and learn from each other and profit from social situations – is a universal trait, but how we use our social intelligence may be culturally variable.  Some new research from Lightspeed Research (online research panel) has found that US [...]

Shop.org, a division of the National Retail Federation, has just published results from it’s 2011 Social Commerce study – a representative survey of 1787 adult US online consumers conducted in April 2011. Highlights 42% of US online adults follow a retailer via Facebook, Twitter or blog [...]

We’ve just finished re-reading Martin Oetting’s most excellent book on word-of-mouth and brand advocacy “The Ripple Effect”, interpreting it in the context of social commerce. The Ripple Effect argues – with supporting new evidence – that if you want to optimize the spread of word-of-mouth [...]

Here’s an interesting psychological study  - a collaborative effort from the University of Dallas, East Carolina University and Texas University – published in the Journal of Marketing, looking at the impact of (fake) social features on a website – such as automated avatars (link). What’s interesting is [...]

Let we forget that a third pillar of social commerce is user reviews integrated into the shopping experience, given all the current hype around group-buy and f-commerce, user reviews site Reevoo has published a iconoclastic guide on the value of the review brand of social commerce. [...]