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The first published book on social commerce, penned by Julien Chaumond last year (in French – but see our review here), is now available as a free digital download (PDF) from Prodcast. Julien has updated this digital edition,  and for non-Francophones, there’s always Google translate [...]

So what’s your Social Commerce IQ? In other words, how smart are you at using social media to drive business growth? That’s the question social commerce specialist 8thBridge seeks to answer in a new 115 page report: Social Commerce IQ: Retail (free download here).  The report is [...]

Adobe has just published a short whitepaper on the business value of Facebook Likes, including a practical hands-on guide for leveraging the ubiquitous button (download). It’ll be motherhood and apple pie for many, and is a soft-sell for the Adobe Online Marketing Suite, but it contains one [...]

Digital media expert Thomas Baekdal has published the first book on Social Commerce (in English), entitled – naturally enough – ‘Social Commerce’, and it’s quite simply brilliant. The 156 page book provides a clear strategic focus and purpose for social commerce – expanding, in a [...]

PSFK is the go-to resource for retail tech and their team of experts have just produced the latest edition of their excellent “The Future of Retail” report. In good freemium fashion, there’s a free 60 page summary report (embedded) and a 110 page paid for [...]

The Economist Intelligence Unit (EIU) has just produced a new report on The social shopper: Harnessing the disruptive influence of social media. Download link here. The report, sponsored by SAP, is a sobering reality check showing that social media is simply not a priority for retailers (echoing [...]

Digital marketing agency 360i (authors of the most excellent Social Marketing and Digital Couponing Playbooks) has just published a new strategic report and POV on social commerce for brands in the consumer packaged goods (CPG) industry. The report is embedded below and can be downloaded from [...]

Amazon does it, L’Oreal does it, American Apparel and Barnes & Noble do it.  So do Nordstrom, Gap, Old Navy, W Hotels, Fairmont Hotels and countless big and small brands and businesses around the globe.  Should you? Should you offer group-buy deals to your customers? [...]