Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers; Consumers rely on advice from family and friends more as [...]

At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce.  It will be available in English and German from Syzygy’s Facebook store – here. Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides a strategic blueprint for deploying social commerce (summary below).  The report includes some super graphics (examples below) from Ars [...]

A new presentation posted today to SlideShare on social commerce trends by @hediyeevsan (in German).  The presentation offers examples of private shopping clubs and events in Germany, and discusses retailer H&M’s use of social media. Trends im Social Commerce (Social Shopping am Beispiel von H&M) View more presentations from Hediye.

Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect. Any [...]

Dell, poster child for social commerce, offers a useful 8-step Social Media Guide for businesses (click here for our archived version combining the eight steps into a single downloadable PDF (2MB)). Dell’s social media guide is introductory, broader than social commerce and has a small business focus.  But it’s a worthwhile read for big brands [...]

The Economist has just published a 14 page special report on Social Networking – we’ve summarised it for you here in a Speed Summary (that includes the key charts from the report). You can download an archived version of the full 2010 Economist report Social Networking: A World of Connections here. It’s worth a read – [...]

Customer Reviews Software specialist Bazaarvoice has just published a useful report on the emotional power of participatory media “Participation Chains Connect Customers to Your Brand”. The report is noteworthy because it goes beyond the usual formula; reviews = utility = sales. Instead, Sam Decker and Ze Frank show that customer contributions also foster emotional engagement, [...]

Vignette (recently acquired by Open Text) has published a useful review of social media tools for organisations, which we’ve summarised in another post. In the report, Vignette included their own employee guidelines for social media guidelines, which are clear, practical and commendable. So if you’re thinking of developing your own employee guidelines for social media – [...]

Vignette (recently acquired by Open Text) has published a useful review of social media, entitled “Social Media in the Enterprise: A Step-by-Step Roadmap for Success”. Here are our top takeouts and top facts for you delight and delectation… Top Takeouts Social media is defined as content that is generated by users, versus content that has been created [...]

eMarketer has just put together a useful 2009 state-of-the-nation report on Social Commerce, authored by senior analyst Jeffrey Grau. The full report is available here ($695) – but here is a summary of some key points – and SocComToday’s key takeouts: (NB the report reads more as a social media marketing guide for online retailers (rather [...]