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Here’s a whitepaper from Paul Bidder of social commerce platform Colony Commerce that caught our eye – on the potential role of social commerce in a multi-channel world.  In a nutshell, the paper sells the idea of a “single customer view” across channels, offering a [...]

Short post – useful article over at the Harvard Business Review from Alan Richardson of design and innovation firm frog, outlining the four digital technologies you need to be working with to future-proof your brand.  Are you using all four? Microprocessing Technology – making products smarter by [...]

Great article over at Forbes by Meghan Casserly on how good branding, rather than low pricing, can make customers happy, with some insights from INSEAD’s Pierre Chandon, Marian Salzman, Richard Laermer and Ned Russell. Worth a read but, in short, here’s what you need to know. Brands [...]

The latest always-excellent Trendwatching trend briefing is on (re)Commerce; the trend of inviting consumers to “trade-in to trade-up” – allowing them to unlock the value in past purchases.  Think brand-buybacks, exchange-schemes and ethical disposal. Think the application of re-sale markets (consumer durables, houses, cars) to consumer [...]

So Top10, a London-based social discovery and recommendation engine based on shared top 10 lists, has raised $3.5 million in Series A funding led by Accel Partners.  Meanwhile on the other side of the pond, Just Fabulous, a California based subscription club for fashion with 3 [...]

Yesterday we summarised David Meerman Scott‘s excellent New Rules of Marketing and PR, and today, here’s a summary of David’s latest bestseller – Real-Time Marketing & PR How to Instantly Engage Your Market, Connect With Customers and Create Products That Grow Your Business Now. The [...]

The third revised edition of David Meerman Scott’s Business Week bestseller is out “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” It’s not social commerce per se, [...]

The first published book on social commerce, penned by Julien Chaumond last year (in French – but see our review here), is now available as a free digital download (PDF) from Prodcast. Julien has updated this digital edition,  and for non-Francophones, there’s always Google translate [...]