Here’s a useful overview of the social commerce field by Jurgen Appelo, CIO at Dutch internet agency ISM eCompany & manager at social media agency Sociotoco. The presentation was given at a keynote speech at the GlobalCollect conference lat week in Prague. Social Commerce – What Are We Waiting For?
So here’s a summary of, and link to, what in our view is probably the best webinar to date on social commerce, from the good folks at the digital retail agency pioneering social commerce, Fluid. Presented by Andrew Sirotnik (Fluid’s chief experience officer) and Amy Lanigan (Fluid VP Strategy), the 30 minute webinar is a field report [...]
A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here). Meanwhile, the quarterly journal Electronic Markets - The International Journal on Networked Business, has posted a CfP (call for papers) for a special journal section [...]
So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost. ATG have posted the Forrester TechRadar Social Commerce Q1 2010 Report for free download here – but excerpted below are Forrester’s estimated costs for 15 social [...]
DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site. The result: 15% increase in sales and 50% increase in average [...]
Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer Loyalty and Advocacy). Matt argues that four web trends (dominance of search, growth of social web, influence of [e-]commerce and the disruption [...]
Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers; Consumers rely on advice from family and friends more as [...]
At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce. It will be available in English and German from Syzygy’s Facebook store – here. Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides a strategic blueprint for deploying social commerce (summary below). The report includes some super graphics (examples below) from Ars [...]
A new presentation posted today to SlideShare on social commerce trends by @hediyeevsan (in German). The presentation offers examples of private shopping clubs and events in Germany, and discusses retailer H&M’s use of social media. Trends im Social Commerce (Social Shopping am Beispiel von H&M) View more presentations from Hediye.
Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect. Any [...]
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