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So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour with clickstream data from Rainer Olbrich and Christian Holsing from the marketing department of the [...]

So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving.   The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]

So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here).  But how do you get a piece of the action? The accompanying Booz & Co report suggests that you [...]

Last week we summarised The Ultimate Question 2.0, a handbook on Bain Consulting’s popular open source customer loyalty solution – The Net Promoter System – based on the simple idea that thriving in a customer-driven world of empowered consumers requires a mission-critical pursuit of customer [...]

The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download].  The sales perspective particularly relevant to B2B – and focuses on lead [...]