Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd
“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making [...]
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Speed Summary: Mashable’s 8 Need-to-Know Digital Trends for 2012 – 8 Opportunities for Social Commerce
So it’s that post-turkey/thanksgiving time again when we’re not only digesting birds but also pundit predictions on what the coming year will hold for us in terms of digital trends. This year Mashable’s CEO Pete Cashmore kicked off the prediction season early with 8 need-to-know digital [...]
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Running Your Group-Buy Event: 76 Practical Tips from Industry Pros
As part of a series on the group-buy social commerce trend, here are the top 76 tips from the industry pros. Keep us posted on which of this tips you find most useful for your own use. And, if we missed a tip or two that [...]
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How to Calculate Fan Value: Fan Economics 101
We’ve all seen them, and many loathe them – Apple fan-boys. Those white-earphoned iClones. But did you know that each Apple fan is worth about 70% more to One Infinite Loop than a regular Apple customer? Each fan generates, on average, .82 of a new customer in [...]
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Is Your Social Strategy ‘Landfill Marketing’?
“But that’s landfill marketing”. So here’s how to kill a campaign idea (and offend a marketer). Accuse them of doing “landfill marketing” – producing unwanted and unloved marketing refuse and waste from useless, mindless and pointless campaigns, usually using social media. And here’s a neat formula: [...]
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Speed Summary | Differentiate-Collaborate-Humanise – The DNA of a Power-Brand
So Interbrand has published it’s Best 100 Global Brands list for 2011 (free report download (12MB)). No surprises, Coke is still the most ‘valuable’ brand (valued at $71.9bn) as defined by three criteria, The financial performance of the branded products or services The role of brand in [...]
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Wednesday 9.30AM is When Humans Share Most [Infographic]
It’s Friday, so it’s infographic time. To celebrate their 5th birthday, the popular link sharing service ‘Add this‘ (1.2bn monthly users) from clearspring has published an infographic revealing the day and time people are most likely to share. Wednesday and 9.30AM. Most users click on [...]
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Here’s What Your Facebook Store Should Look Like
A great post from content specialist and visual journalist, Elizabeth Olmsted on what a good f-commerce product page should look like. Bottom line, unless your store matches or beats the design of Gilt Groupe’s Facebook fan-store (screenshots below) – send your agency back to the drawing [...]
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One More Thing… Unaired ‘Think Different’ Ad Narrated by Steve Jobs
[video type="youtube" url="http://www.youtube.com/watch?v=8rwsuXHA7RA" /]
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What the New Open Graph Means For Retailers & Brands
“It’s the Semantic Web, Stupid” That’s what brands and retailers should make of Facebook’s new super-charged Open Graph that will seamlessly add user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. (Oh how the [...]
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