Speed Summary: Financial Times – No Financial Sense in F-Commerce
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an [...]
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Facebook Friends Don’t Influence Each Other – Or Do They?
So it’s a great headline, ‘Facebook friends don’t influence each other‘ – or as Wired soundbite it, we’re immune to viral marketing. Except that it is wrong. You may be reading reports with similar headlines, covering a new Harvard study ”Social selection and peer influence in [...]
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Speed Summary: CUTIES – The Secret to Effective Social Media Campaigns [Web App]
So how do you implement successful social media campaigns? At SYZYGY, we’ve distilled some of the best practice into a simple walkthrough web app to help you deploy social media marketing campaigns that count (accompanying presentation). Yes, marketing with social media is distinct from selling [...]
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Social Commerce Rule of Thumb, Part 6: Reciprocity, Share and Share Alike
In this, the last of a six-part series on social commerce rules of thumb - See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve [...]
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Social Commerce Rule of Thumb, Part 5: Consistency, Small Steps Lead to Big Ones
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency rule and how getting a consumer to take a small step, such as Facebook [...]
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Social Commerce Rule of Thumb, Part 4: Following Those Whom You Like, Know and Trust
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures and the added value offered by relative scarcity. Today, I talk about following those whom you know, like and trust. In heuristic-thinking, it’s referred to [...]
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Social Commerce Rule of Thumb, Part 3: Scarce Stuff is Good Stuff
(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social intelligence – the capacity [...]
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Social Commerce Rule of Thumb, Part 2: Following Authorities, Tastemakers and Trendsetters
This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping psychology. Part one has to do with the social proof (following the crowd). Today’s installment [...]
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(Extra) Facebook Commerce Explained: The Video
Here’s a quick 2 minute video from We Explain Videos on Facebook Commerce. It’s basic, but a useful introduction to f-commerce. Of course, there’s more to Facebook commerce than simply throwing up a store on your Facebook page; such as adding Facebook to your commerce [...]
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Social Commerce News Roundup: $100m+ pours in, waste of money says Read Write Web
The last couple of weeks have seen a slew of social commerce news hit the wires, much with a real the-future-of-social-commerce-is-personalised-recommendations theme. It can be tough keeping up with the fast-moving social commerce sector, so here’s a quick digest of what you need to know; [...]
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