How to Profit from New ‘Showrooming’ Shopper Trend
Are you into ‘showrooming’? Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be found – increasingly via shopping apps such as Ebay’s RedLaser and [...]
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Amazon, Walmart in Acquisition Mode to Advance Social-Mobile Commerce Agenda
In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon [...]
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Social Commerce Future About Portable “Taste Graphs” and “Emo-links”
A guest post at Mashable from Christian Taylor, CEO of Facebook e-commerce platform Payvment, suggests that, up to now, social commerce has been centered around relationship-based social graphs, the network of social connections an individual has. In his estimation, that is about to change. The [...]
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Top Ten Social Commerce Posts During 2011
The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for [...]
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Social Commerce Overhyped; Financial Times Thinks So
A recent article from Financial Times (registration required) questions the ballyhoo over social commerce, especially as it pertains to Facebook. The article calls the social network a disappointment, at least where Internet entrepreneurs are concerned, saying that, “Retail executives and consultants say Facebook has yet to [...]
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Speed Summary: Financial Times – No Financial Sense in F-Commerce
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an [...]
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Facebook Friends Don’t Influence Each Other – Or Do They?
So it’s a great headline, ‘Facebook friends don’t influence each other‘ – or as Wired soundbite it, we’re immune to viral marketing. Except that it is wrong. You may be reading reports with similar headlines, covering a new Harvard study ”Social selection and peer influence in [...]
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Speed Summary: CUTIES – The Secret to Effective Social Media Campaigns [Web App]
So how do you implement successful social media campaigns? At SYZYGY, we’ve distilled some of the best practice into a simple walkthrough web app to help you deploy social media marketing campaigns that count (accompanying presentation). Yes, marketing with social media is distinct from selling [...]
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Social Commerce Rule of Thumb, Part 6: Reciprocity, Share and Share Alike
In this, the last of a six-part series on social commerce rules of thumb - See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve [...]
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Social Commerce Rule of Thumb, Part 5: Consistency, Small Steps Lead to Big Ones
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency rule and how getting a consumer to take a small step, such as Facebook [...]
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