Here’s a short and instructive podcast from leading UK trade magazine New Media Age, on the state of social commerce in the UK. NMA Social Commerce Podcast The NMA podcast is part of the rising tide of media coverage that social commerce is receiving in the UK right now. Last week New Media Age ran a [...]
It’s good to feel part of something big – so here’s the latest 15 minute inspirational TED talk – from popular science author Matt Ridley (The Red Queen, The Origins of Virtue, Genome, The Rational Optimist) at Oxford University – on “When Ideas Have Sex.” So what does ‘the sex life of ideas’, whatever that is, have to [...]
Over at Gigaom, ShinyOrb co-founder Elizabeth Yin has posted a useful primer on social shopping; ”e-commerce sites that facilitate interaction among customers as part of a shopping experience“. It’s jargon free, succinct and practical. Elizabeth breaks down social shopping into three buckets Group shopping sites – online equivalent to Costco such as Groupon, LivingSocial and BuyWithMe Shopping communities [...]
The future of digital marketing is… Well, the good folks over at Econsultancy have posted presentations answering just that question from their “The Future of Digital Marketing” conference with a wondrous range of insightful speakers, held on 16th June 2010 in London, UK. Social and mobile – including social and mobile commerce – figured prominently, [...]
Here’s a short paper from the latest McKinsey Quarterly on how businesses can use social networks effectively to promote their products and services (direct download here). Bottom line, treat social networks as enablers and amplifiers of word of mouth, which can only be truly ignited by delivering real and authentic value to users. Sure, the [...]
With group buying moving mainstream – with on the one hand popular purveyors of local deals such as Groupon and LivingSocial, and on the other, private flash-sale clubs, such as Gilt and Ideeli - we’re seeing the emergence of a new breed of group-buy sites focusing on narrow “verticals” – i.e. niche categories. One such start-up [...]
Here’s an interesting Forbes video with Chris Sacca, ex-Google backer of Twitter, Gowalla and Swipely on the future of social networking and social commerce… Top takeout People will do more real stuff with social nets…. Making online surfing and shopping more social – linking the stuff you do and watch online to your social networks, [...]
Here’s a short interview (7 mins) just published of the ever-insightful Mitch Joel, author of Six Pixels of Separation, on social commerce and social media ROI (Mitch also recently presented at the Bazaarvoice 2010 social commerce conference). Interviewed by Mark Smiciklas of Canadian agency DIG360 at this month’s STORE2010 conference in Toronto. Top takeouts below. Top Takeouts: The focus [...]
Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to slideshare. Feedback welcome! Social commerce the opportunity for brands View more presentations from Paul Marsden.
In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for building a social commerce strategy. So here’s a new infographic from data visualization experts Column [...]
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