Rules for the Revolution: Interview with Shopkick CEO Cyriac Roeding
“Retail is not broken, stores are.” – Ron Johnson Imagine walking into a retail store and, upon crossing the threshold, have it know you are there. Not the store personnel mind you, but the store itself. That’s been the experience of 25 year-old shopper Diana [...]
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Speed Summary: Harvard Business Review – Six Social Media Trends to Watch
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social POS (socially connected point of sale) The Cult of Influence [...]
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Will Facebook Timeline Apps Replace the Need for Pages?
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear Daily’s Digital Forum held this week, Lamb [...]
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Convergence and Context Key to Mobile Commerce Says Forbes Editorial
If 2011 was the year when mobile grew in terms of adoption, 2012 will be the year when it attains rapid maturation, says one mCommerce pundit. In a guest editorial at Forbes, John Caron, Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing [...]
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Beachmint Co-Founder Josh Berman, a Social Commerce ‘Evolutionary’
“Ecommerce and social commerce is in the first inning, there are many more innings to go.” – Josh Berman Look up the definition for “serial entrepreneur” and you may find Josh Berman’s name. Berman, who co-founded MySpace in 2004, then sold the company for $500 [...]
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Rules for the Revolution: Interview with Marcus Whitney, CTO and Co-founder, Moontoast
This is the second installment in a series entitled “Rules for the Revolution.” See the first installment here. “You can show me your sales curve, plot my life on your flow chart, but there’s just some things that numbers can’t measure – matters of the [...]
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Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 2 of 2]
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey - partner at global consultancy Bain & Company (see here for Part I). We think this is a landmark book in establishing [...]
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Speed Summary: Four Marketers Getting It Right (and Wrong) on Facebook [screenshots]
Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. [...]
Read More →Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 1 of 2]
If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media [...]
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Innovation Key to Future of Online Retail; Interview with One Kings Lane CEO, Doug Mack
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights of that interview [...]
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