So did hell just freeze over? Amazon, the grand dame of e-commerce has set up shop with the new kid on the e-commerce block, Facebook, in a curious ménage-à-trois with leading consumer brand manufacturer, Procter & Gamble (photographic evidence below). What’s actually being sold is P&G’s Max Factor brand, “the makeup of makeup artists”, on a [...]
Head over to paywithatweet.com, and you’ll find an intriguing new social commerce model – where you can buy digital goods (music, software, ebooks, videos etc) and pay for them simply by tweeting them. It works like this; you simply click on the ‘Pay with a Tweet’ button, are asked to login to Twitter (or Facebook), [...]
Here’s our new presentation deck presented at an agency event last week, “Social Commerce | Beyond Transactions“. It’s a short deck on emerging trends in social commerce, with a focus on moving beyond transactions and towards relationships. There are two embedded videos, also posted below incase the SlideShare embed function is not working. The deck can [...]
Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to slideshare. Feedback welcome! Social commerce the opportunity for brands View more presentations from Paul Marsden.
We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy. So here is is: The presentation is based on an earlier article in Social Commerce Today (useful for anyone who wants details on [...]
Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already ubiquitous Like button alone generated 1,000,000,000 impressions within 24 hours of debuting, and it may be set to play an important role in the evolution of Web 3.0 – [...]
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social [...]
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