Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce.  Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is still out on whether social media can drive sales – but  one thing is clear: Sales are starting to [...]

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour. Product seeding is one of the most popular and [...]

Walmart Beauty has added a Ratings tab to its Facebook Page to showcase 5 star user ratings.  Smart.  We think we’ll soon be seeing a lot more of these Ratings tabs, along with Shop tabs on Facebook. click image to enlarge

Just incase anyone was wondering if Facebook was serious about transforming itself into a social commerce platform, the world’s favourite social networking platform is on a recruitment drive to recruit a team of Payment Operations Strategists and Analysts (more here): “Facebook Payment Operations is a brand-new team that ensures, monitors, and reports on all money [...]

When the world’s second largest retailer jumps on a trend with the world’s fourth largest advertising group – it’s worth taking note, and looking for opportunities. Publicis through K4 (offshoot to Publicis Digitas, K4 is a digital cell dedicated to Carrefour) have launched “Faceshopping” a deal feed app for Facebook – daily shopping deals from [...]

Referral (customer-get-customer) programs are probably nearly as old as word of mouth itself, but they are still the simplest and most effective solution to leveraging word of mouth – the most powerful marketing channel out there. As someone who has been involved with word of mouth marketing for years, what I find super interesting about referral [...]

Another sign of the mainstreaming of social commerce.  Magento, the popular open-source (with commercial option) ecommerce web platform (Nespresso, 3M, Samsung, Lenovo) has launched a Facebook Connect extension ($99) to enable social shopping – allowing people to get advice from people they know, rather than strangers. The guys over at Optaros Labs have posted this short [...]

Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook storefront or add to Facebook’s gift store that takes Facebook Credits (PayPal for Facebook).  But Alvenda, [...]

More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers, and labels to sell and market music, merchandise and eTickets directly from the artist’s Facebook profile (no fiddly messing around with iTunes or TicketMaster). Nimbit [...]

Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the Facebook generation. Didn’t work out in those early days – but was that because [...]