Oscar de la Renta Opens Second F-Commerce Store to Sell Exclusive Bangles [screenshots]
If one was good, then two should be better. Perhaps that’s the thinking behind fashion retailer Oscar de la Renta’s decision to launch its second f-commerce store to sell four bangles exclusively on Facebook. (The brand launched its first f-commerce store in November to sell [...]
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Consumers, Marketers Differ on Reasons for Facebook Like; Brands are ‘Missing the Boat’ Study Says
For consumers, Facebook’s Like button is a pathway to getting discounts, promotions and special offers. Marketers have a more narcissistic view, according to a new study. To paraphrase actor Sally Fields 1985 Oscar acceptance speech, “They like us. They really, really like us.” Citing the [...]
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Disney’s ‘App-Thinking’ Approach to Facebook Commerce [Screenshots]
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f-commerce ticketing app because it was fan-focused (for movie fans), [...]
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Made by Facebook Campaign Turns Converse Fans Into Retailers
You have probably seen apps on websites that allow users to design their own car, virtually try on clothes or select fabrics for covering furniture. Shoe retailer Converse is bringing that same experience to Facebook with its Made by Facebook app, which is part of [...]
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Walmart CMO Talks About Influence of Social Media, F-Commerce
In a December 14 interview with Geoff Colvin, Fortune Magazine’s senior editor-at-large, Walmart CMO Stephen Quinn talked about the value social media brings to the brand. Here are some excerpts from the interview. When asked how Walmart stays in touch with what its customers want and [...]
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BMW finds Key to Facebook Commerce: A Pilot to Emulate? [Screenshots]
As far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised ‘Key2Joy’ car key cover for their BMW. [...]
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Universal Pictures Uses Facebook Game to Promote Tower Heist Movie [screenshots]
I love heist movies. My list of top films include everything from the 1967 western starring John Wayne and Kirk Douglas, The War Wagon, to Ocean’s Eleven, The Italian Job and even Kelly’s Heroes. The latest in this genre, Universal Pictures’ recent release, Tower Heist, [...]
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Lacoste opens Christmas Popup Shop on Facebook [Screenshot]
Initially dissed as a solution to a problem that may not exist, Facebook stores have found their niche in the world of popup retail – temporary stores to promote a product launch, retail event or marketing campaign. Lacoste is the latest brand to go popup [...]
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Social Commerce Rule of Thumb, Part 6: Reciprocity, Share and Share Alike
In this, the last of a six-part series on social commerce rules of thumb - See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve [...]
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Social Commerce Rule of Thumb, Part 5: Consistency, Small Steps Lead to Big Ones
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency rule and how getting a consumer to take a small step, such as Facebook [...]
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