Unilever Turns to Pop-up F-Commerce for Brand Launches & Brand Building [screenshots]
Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract for Her’. [...]
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Will Facebook Timeline Apps Replace the Need for Pages?
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear Daily’s Digital Forum held this week, Lamb [...]
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Pinterest, Ticketmaster, TripAdvisor Among Companies Adding Facebook Timeline Apps
Last week, Facebook announced the launch of apps for Timeline, the updated, opt-in version of user profiles. Companies like Pinterest, TripAdvisor, Urbanspoon and approximately 80 others were immediately on board. Following suit, social commerce company 8thBridge just announced a partnership with Ticketmaster to share their [...]
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How to Monetize Content on Facebook – Learning from Lionsgate Abduction Movie Rentals on Facebook [Screenshots]
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on Facebook (starring Twilight’s Taylor Lautner). Facebook certainly has its eyes set on becoming [...]
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Facebook Commerce: Greed is Good… [infographic]
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of [...]
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Study Says: Prospects for Google’s G-Commerce Brighter than F-Commerce?
If 2011 saw the rise of f-commerce – Facebook shopping, will 2012 see the rise of g-commerce – shopping with Google? Two new studies find that consumers and retailers alike would prefer selling and shopping with Google rather than Facebook. The first study by ThreatMetrix and [...]
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BBC News report on F-Commerce Showcasing Heinz
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is [...]
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Oscar de la Renta Opens Second F-Commerce Store to Sell Exclusive Bangles [screenshots]
If one was good, then two should be better. Perhaps that’s the thinking behind fashion retailer Oscar de la Renta’s decision to launch its second f-commerce store to sell four bangles exclusively on Facebook. (The brand launched its first f-commerce store in November to sell [...]
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Consumers, Marketers Differ on Reasons for Facebook Like; Brands are ‘Missing the Boat’ Study Says
For consumers, Facebook’s Like button is a pathway to getting discounts, promotions and special offers. Marketers have a more narcissistic view, according to a new study. To paraphrase actor Sally Fields 1985 Oscar acceptance speech, “They like us. They really, really like us.” Citing the [...]
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Disney’s ‘App-Thinking’ Approach to Facebook Commerce [Screenshots]
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f-commerce ticketing app because it was fan-focused (for movie fans), [...]
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