So Facebook and Amazon have just reinforced their status as the ‘IT couple’ in social commerce right now. Hot on the heels of an Amazon powered store on Facebook for consumer goods giant P&G, Amazon is deploying Facebook-powered recommendations on its own site. There’s also a natty birthday reminder function – with gift recommendations – [...]
So did hell just freeze over? Amazon, the grand dame of e-commerce has set up shop with the new kid on the e-commerce block, Facebook, in a curious ménage-à-trois with leading consumer brand manufacturer, Procter & Gamble (photographic evidence below). What’s actually being sold is P&G’s Max Factor brand, “the makeup of makeup artists”, on a [...]
Want to set up a fashion store selling top labels such as Diane Von Furstenberg, Gap, Barneys New York, Juicy Couture, Banana Republic, Tory Burch and TopShop? Well now you can. The Sugar Inc. blog network (ShopStyle, PopSugar, FabSugar, BellaSugar) targeting 18-40 women, has just partnered with leading fashion brands to launch a Facebook-based game app, pitched as a ‘FarmVille [...]
Incase you’ve missed it, the ever-insightful Paul Chaney, social media consultant, and contributor to Practical E-Commerce is running a series of articles reviewing the growing number of social media store/storefront applications that allow businesses to sell directly within social media – primarily Facebook. In the first three articles (one, two, three), Paul has cast a critical [...]
Interesting headline survey results published this week from e-commerce conversion experts SeeWhy. In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive [...]
Interesting post today over at econsultancy by Matt Owen speculating on the future of Facebook as a “one stop internet shop”, as it continues to grow, moving, seemingly inexorably, towards the big 1bn user milestone. Matt suggests that commercial value of Facebook lies not so much in its massive user base but the depth and [...]
Yesterday, social commerce site Vinobest (a French group-buy wine merchant) launched a flash sale application on Facebook built by award-winning Facebook marketing agency Tigerlily. Vinobest is a vente-privée.com/ Gilt.com for wine, offering expert oenologist opinion and sommelier selections for group-buy deals on wine. Unlike many other private sale sites Vinobest offers active pricing – the more people who [...]
Disney has just opened up a slick f-commerce store, selling advance tickets for Toy Story 3 directly from within Facebook. The Disney Tickets Together Facebook app works through online ticket retailer Fandango (about 20% of movie tickets are now purchased online), and allows people to purchase tickets and invite their Facebook contacts to see the [...]
Interesting article by Patricio Robles over at econsultancy suggesting that using social media as a channel for running price promotions is lazy marketing that often makes little business sense, and that can ultimately undermine brands and destroy customer loyalty. For example, it’s easy to sell or give away free products on Facebook, just as Jet [...]
Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working together). The use of Google Maps as a search engine and the success of RedLaser, the popular mobile barcode reader app [...]
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