BBC News report on F-Commerce Showcasing Heinz

by Paul Marsden
in Social
— 30 Dec, 2011

Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup.

As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is to activate advocates.

Tags: Heinz

— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

One comment on “BBC News report on F-Commerce Showcasing Heinz”