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Author: Paul Chaney

  • groupon-customers 2
    • in Social
    • — 4 Nov, 2011

    Social Commerce Platform Overview: Groupon – Lucrative or Loss-Leader?

    According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies. The[...]

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    usablenet 0
    • in Social
    • — 2 Nov, 2011

    Social Commerce Platform Overview: Usablenet – Social, Mobile and More

    Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Delta, Marriott, Walgreens, Tesco and PacSun. Overall, the company claims[...]

    Read more
  • benefit_cosmetics 1
    • in Social
    • — 31 Oct, 2011

    Social Commerce Platform Overview: Fluid, Inc. – Interactive Agency and Social Commerce Platform All in One

    Unique among the companies I have covered to date, Fluid is a hybrid – an interactive agency with its own social commerce platform. Fluid designs and builds digital shopping experiences[...]

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    shopigniter 1
    • in Social
    • — 28 Oct, 2011

    Social Commerce Platform Overview: ShopIgniter – More Than Just “One-Off” Promotions

    Without a doubt, the social web is changing the way products are discovered, bought and shared – creating new opportunities for companies to engage customers and drive revenue in places[...]

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  • moontoast 0
    • in Social
    • — 26 Oct, 2011

    Social Commerce Platform Overview: Moontoast – Bringing the Storefront Into the Social Stream

    The social commerce platforms I have covered up to this point find their locus inside Facebook. Not Moontoast. It provides social commerce functionality across a variety of channels, including social[...]

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    payvment1 3
    • in Social
    • — 24 Oct, 2011

    Social Commerce Platform Overview: Payvment Turns Facebook Into a Virtual Shopping Mall

    Payvment’s mission is very clear: “Payvment is the #1 social commerce platform on Facebook. Our goal is simple: to connect people, products, and conversations in new ways to reinvent online[...]

    Read more
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