| Social Commerce Today

Author: Paul Chaney

1
- in Psychology · Social
- — 8 Dec, 2011
Social Commerce Rule of Thumb, Part 3: Scarce Stuff is Good Stuff

(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these[...]

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8
- in Psychology · Social
- — 7 Dec, 2011
Social Commerce Rule of Thumb, Part 2: Following Authorities, Tastemakers and Trendsetters

This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping[...]

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7
- in Psychology · Social
- — 5 Dec, 2011
Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd

“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that[...]

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1
- in Social
- — 2 Dec, 2011
Swap.com: Cashless Social Commerce [screenshots]

If you thought social commerce was only about the exchange of goods for cash, think again. Barter site Swap.com turns that notion on its head with the introduction of a[...]

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1
- in Social
- — 1 Dec, 2011
Walmart Launches Shopycat Facebook App for Holiday Season [screenshots]

Today, Walmart launched a Facebook app called Shopycat, which is designed to make gift giving “less stressful and more fun,” says the @Walmart Labs blog. (See the previous SCT post[...]

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0
- in Social
- — 30 Nov, 2011
UK Cinema Chain Odeon to Launch Fully Transactional F-Commerce Ticket Purchase App

The UK’s largest cinema chain, Odeon, has made its move into f-commerce by launching a fully-transactional Facebook app, its first, that enables movie goers to book tickets without leaving the[...]

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