Flightfox: Hackers Compete to Find You the Best Deal on Flights, Bring New Meaning to Human-Powered Flight
I’m planning a trip that will require flying. Being a frugal shopper, my normal routine involves scouring sites like Kayak, Travelocity, Orbitz and others looking for the least expensive airfare. A new website spotted by our friends at Springwise and founded by Australian entrepreneurs Lauren McLeod [...]
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F-Commerce Future: Bulls, Bears, Fans or Five Blind Men and an Elephant
Last week, an article on financial news site Bloomberg.com took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of companies that had closed the doors on their Facebook stores – Gamestop, J.C. Penney, Nordstrom, [...]
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Facebook and Flash Sales Tips from ShopIgniter [infographic]
Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and discounts. Social customers expect products [...]
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Angry Birds Launches on Facebook – Comes with Social Commerce Component [screenshots]
I play Angry Birds on my mobile device. At least I did until my 11 year old grandson outscored me so badly I was shamed into quitting. Now that the game has officially launched in Facebook, I may pick it back up. The game retains [...]
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Fab.com Attributes Phenomenal Growth Spurt to Product, Social Media and Advertising
When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed into a social commerce [...]
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Speed Summary: F-Commerce Selling on Facebook Whitepaper
Why have leading consumer brands started selling on Facebook? The results of an 18-month study on the emerging trend of ‘f-commerce’ conducted by SCT editor Dr. Paul Marsden tells the tale. It provides a critical overview of f-commerce - selling with Facebook – specifically as [...]
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Will Facebook’s Real Business Model Please Stand Up
On the surface, Facebook’s business model appears to be very straightforward – get people to share information about their lives and wrap relevant advertising around it. As it turns out, things are not quite that simple says a Fast Company article: ”The social network filed an [...]
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Speed Summary: The Science of Persuasion
One of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules of thumb) that shoppers use, often intuitively, to make purchase decisions. The father of [...]
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Speed Summary: eMarketer Report on Facebook Commerce
Helping customers buy where they connect is one side of the social commerce equation. eMarketer has just released a report – Facebook Commerce: Reaching Shoppers Where They Socialize – that addresses questions every marketer should be asking when it comes to using the social network [...]
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Fast Food Customers Receive Facebook Credits Thanks to Plink Loyalty Program
What do Taco Bell, Dunkin’ Donuts, 7-Eleven. Quiznos and Red Robin have in common? Aside from serving up food items that may expand your waistline, they now offer virtual currency in the form of Facebook Credits just for making a purchase. This new customer rewards [...]
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