Here’s our social commerce presentation, “International Trends in Social Commerce” given at last week’s e-commerce conference in Germany. We cover the 7 trends in social commerce that we think are on the rise.
Let us know what you think, and if you’d like a copy – please email us – socialcommerce@syzygy.de.
International Trends in Social Commerce
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Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here.
The article is archived below, but here are our top takeouts;
The jury is still out on whether social media can drive sales – but one thing is clear: Sales are starting to happen in [...]
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.
Product seeding is one of the most popular and effective [...]
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication).
HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the realtime [...]
In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment. Nice summary of the ‘Human Web’ that connects everybody to everybody by six conversations; the mathematical rationale behind social commerce. Bottom line: social networks + e-commerce = global potential.
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