With other brands jumping on the f-commerce bandwagon, French Connection (UK) has just gone live with a social shopping channel on YouTube – the Net’s third most popular website that is also the search engine of choice for Gen Y. YouTique is a ‘YouTube boutique’ showcasing French Connection gear and offering personal shopping advice (somewhat [...]
So after dipping its toes in the f-commerce water, consumer goods giant Procter & Gamble has taken the f-commerce plunge, opening up a new Facebook store selling 29 of its top brands, from Always to Zest. In the fast evolving world of social commerce, we think this fully fledged f-commerce store featuring a 47 page [...]
Here’s an interesting quote from this weekend’s New York Times on social commerce “Buy My Stuff, and Their’s Too” (archived below): “But social commerce doesn’t usually come naturally. Companies are awkward. They can be rather boorish and self-absorbed, tending to see each interaction as a chance to make money. Many commercial forays into social media [...]
Event: L2 Social Commerce Clinic 2010 (New York) Presented by L2 Date: October 15, 2010 Location: NYU Stern, 40 West 4th Street , New York, NY 10012 Theme: Driving and Deriving Revenues Online Delegate Fee: $1000 (25% reduction with discount code SocialCommerceToday (max 25)) Event Link http://l2socialcommerce.eventbrite.com/ Event Overview: Description: The Social Commerce Clinic is a half-day, intensive workshop [...]
So here’s an interesting spin on Uniqlo’s recent holding page social commerce promotion; Volkswagen’s Škoda brand is running a “The More You Like, The Less You Pay” promotion on Facebook in Belgium for its Fabia model (open web promotional page here). Answering the existential problem of how much a Facebook Like button is worth – Volkswagen [...]
A Wall Street Journal article by Scott Morrison is being widely re-tweeted around the Net “Facebook sees social commerce reaching tipping point”. It’s subscription only, but the article has been widely reposted (e.g. here), and we’ve archived it below for your convenience. Top takeaways: The 500m member social networking site, Facebook, is engaging in growing [...]
