How do you Amazon-proof your e-commerce business? Social loyalty software company 500Friends has just received an extra $4.5M in funding to show you how. It can be difficult to compete with the big A on price, presence and product range, and with comparison shopping built into Google search results, selling at the best price is [...]
Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations, the retail giant is now stepping up its assault on the group-buy/daily deals sector with AmazonLocal. Already the #3 [...]
Ask a 1000 businesses selling on Facebook what they like about it, and the answer that comes up most often is – it’s easy for customers and businesses… Easy to promote products using social marketing (61%) Easy for customers so they don’t need to leave Facebook (60%) Easy to set up and maintain a storefront (50%) [...]
If there’s one thing that both social commerce promoters and detractors seem to agree on, it’s that simply cloning your e-commerce site onto a tabbed area of your Facebook page is pointless. Having two virtually identical online stores selling the same products for the same prices with the same promotions and that are effectively in [...]
So you only have 25 days left until your old Facebook page self-destructs and Facebook removes it permanently. But don’t panic; if you don’t do anything, Facebook will use the shrapnel from your old page to automatically botch together a new starter page for you. The idea is that the new Timeline page design will [...]
Want to know what your digital DNA looks like? Take a look at the new time-lined Facebook Page for your business, band or brand. It’s the life story of your business, expressed through your ‘genes of meaning’ – aka memes – images, ideas and interactions. And whether or not you want it, this is what [...]
