When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store. If might be a faux-store – a ‘fake’ store(front) that doesn’t actually support transactions, but simply drives traffic to a web-store. Or it might be a fan-store, selling a limited number of fan-first/fan-exclusive products with [...]
With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores. As we’ve previously noted, f-commerce comes in three basic flavours On Facebook (Facebook stores (f-stores)) On-site (Integrating Facebook into e-commerce sites – social sign-on, [...]
“It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon” Sumeet Jain, Principal, CMEA Capital “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook” Mike Fauscette, Analyst, IDC Consulting “Anyone who [...]
Useful post over at UTalk Marketing on social commerce trends to watch, curated by Caroline Perry and with input from (Tribal) DDB UK, OMD, PHD, MePlease, Starfish 360, Steak Media, and wrapped up by PSFK. The article is a teaser for the upcoming Marketing Innovation Expo (London, April 7). See the post, the post on [...]
Our web and twitter alerts for “f-commerce” have gone berserk over the last few days, overflowing our feed boxes. So here’s the latest on who’s saying what in the fabulous world of f-commerce… Ruth Mortimer: Marketing Week “Brands must believe the f-commerce hype” (Why? 1: We live in a world where instant gratification, and f-commerce [...]
A couple of interesting UK articles out on f-commerce – one by Dawinderpal Sahota of Computing Magazine arguing that Facebook has a limited future in e-commerce, and the other by Jake Hird of Econsultancy who argues, on the contrary the opportunities for e-commerce on Facebook are limitless. Here’s a summary of the points made. What do you think? [...]
