Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop [...]
Think we’ll be seeing a whole lot more of these timeline formatted infographics… Here’s the first out of the block on social commerce with some key dates from visual.ly and sponsored by VoucherCodes. The concept is great but the graphic missing a number of key events. We’ve got a master list of events, so anyone [...]
We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook? A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives are the key to successful sales on Facebook (>$1000). 79% of businesses selling successfully on Facebook [...]
Google is smart on shopper insights, and we’ve just been reviewing “Zmot: Winning the Zero Moment of Truth” an excellent free ebook on social shopping by Google’s Jim Lecinski. One big idea. You’ve heard of the “Moments of Truth” consumer journey. “First Moment of Truth” the observational moment of truth when advertising hype gives way [...]
Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen. A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges (Agency Robert/Boisen & Like-minded). Forget pay-with-a-tweet, we’re talking pay-with-a-treat; the pop-up store took payment for chocolates in the form of [...]
Short post. Big point. Why have some social media stores of big retail brands failed? Simple. They had no compelling value proposition – there was no compelling reason to choose to buy from them – mostly because they were simply clones of existing e-commerce sites – selling the same products for the same prices with [...]
