Tom Crampton, Asia-Pacific director of 360 Digital Influence for Ogilvy, has started putting together what could become a very useful infographic that benchmarks major Facebook e-commerce software solutions. It’s a useful companion to the vendor list over at MetaLinQ, and our latest 2011 guide to f-commerce for consumer brands. Tom is crowdsourcing corrections and additions, but here’s [...]
Want to explain f-commerce to your boss in plain English? Here’s a new natty little video from WeExplainVideos called Facebook Commerce Explained (thanks to Nathan at SmartTendering for the heads up). It’s very 101, but in a sea of jargon, simplicity is breath of fresh air – and it’ll remind you of the basic rationale [...]
We presented this week at the 2011 Social Commerce summit in Wiesbaden, Germany – providing a synopsis of the Syzygy white paper on Facebook e-commerce with a focus on the rise of the SoLoMo consumer (consumers who shop smart using social, local and mobile technology). Here’s the downloadable deck – feedback welcome! F-Commerce and the [...]
Well here it is, the Syzygy report on f-commerce – selling with Facebook, focusing on the opportunity for consumer brands. What do Lady Gaga, Coca-Cola, Batman and Pampers Diapers all have in common? They all sell on Facebook – offering friends, fans, and followers a privileged and personal point of purchase on the world’s largest [...]
Okay, so here’s a conundrum, if P&G can sell 1000 diapers in under an hour on Facebook, why can’t Taco Bell give tacos away for free on Facebook? There’s an interesting post over at the Nudge blog reporting that when Taco Bell recently decided to offer its 6 million fans a free taco — no strings [...]
Can’t get those tickets to see your favourite band in concert with your mates? No worries. Live PPV (Pay-Per-View) concerts on Facebook are here. Pay with Facebook Credits, see the concert live with your friends on Facebook – and then chat with the band in an intimate fan-only after-party. And then go back to your [...]
