How to Profit from New ‘Showrooming’ Shopper Trend
Are you into ‘showrooming’? Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be found – increasingly via shopping apps such as Ebay’s RedLaser and [...]
Read More →
Study Says: Prospects for Google’s G-Commerce Brighter than F-Commerce?
If 2011 saw the rise of f-commerce – Facebook shopping, will 2012 see the rise of g-commerce – shopping with Google? Two new studies find that consumers and retailers alike would prefer selling and shopping with Google rather than Facebook. The first study by ThreatMetrix and [...]
Read More →
BBC News report on F-Commerce Showcasing Heinz
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is [...]
Read More →
Speed Summary: Financial Times – No Financial Sense in F-Commerce
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an [...]
Read More →
Disney’s ‘App-Thinking’ Approach to Facebook Commerce [Screenshots]
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f-commerce ticketing app because it was fan-focused (for movie fans), [...]
Read More →
Facebook Friends Don’t Influence Each Other – Or Do They?
So it’s a great headline, ‘Facebook friends don’t influence each other‘ – or as Wired soundbite it, we’re immune to viral marketing. Except that it is wrong. You may be reading reports with similar headlines, covering a new Harvard study ”Social selection and peer influence in [...]
Read More →
Speed Summary: CUTIES – The Secret to Effective Social Media Campaigns [Web App]
So how do you implement successful social media campaigns? At SYZYGY, we’ve distilled some of the best practice into a simple walkthrough web app to help you deploy social media marketing campaigns that count (accompanying presentation). Yes, marketing with social media is distinct from selling [...]
Read More →
Social Media Gift Recommendations Twice as Likely to Result in Purchase [Infographic]
Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users. And they are 1.5x more likely to make recommendations in the first place. Those are the headline findings in the latest infographic from [...]
Read More →
BMW finds Key to Facebook Commerce: A Pilot to Emulate? [Screenshots]
As far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised ‘Key2Joy’ car key cover for their BMW. [...]
Read More →
Lacoste opens Christmas Popup Shop on Facebook [Screenshot]
Initially dissed as a solution to a problem that may not exist, Facebook stores have found their niche in the world of popup retail – temporary stores to promote a product launch, retail event or marketing campaign. Lacoste is the latest brand to go popup [...]
Read More →
Brought to you by
Connect
Download
Download our latest free report “F-commerce: Selling on Facebook – The Opportunity for Consumer Brands”
