Speed summary of 7 top f-commerce tips in the New York Times from Doron Simovitch, co-founder and CEO of shopping search engine and Facebook e-commerce solutions provider SortPrice (running Facebook storefronts for over 1000 businesses and brands (Adobe, Brookstone, PetCo). Bottom line, if you’re just going to port your e-commerce store into Facebook, don’t bother – [...]
So another big fashion retailer has set up shop in Facebook, this time US chain Aéropostale [screenshots below], which has over 1000+ stores across North America, and a few scattered around the globe. With it’s core teen demographic, a Facebook fan-store is a logical step for the Abercrombie-on-a-budget fashion brand. Built by Usablenet, the Facebook [...]
Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox and BabbaBox, subscription-based sample boxes to help consumers discover delicious organic food, and parents discover educational toys for children (thanks Liad from Shoply for the heads-up). They’re BirchBox or BeachMint for ethical foodies [...]
The Financial Times has run a piece on f-commerce (archived below) by April Dombosky entitled Companies Embrace the F Word. The piece cites a quotable Bob Pearson, ex-head of social at Dell who is bullish about f-commerce “I think Facebook and Amazon will be squaring off as the two e-commerce titans in the future”, but [...]
Today, selling on Facebook is not new news. Now, the question is not can you sell on Facebook (yes), or even should you sell on Facebook (probably), it’s what should you sell (fan-first exclusives in our view)? But back in 2008 f-commerce was so new the term hadn’t even been coined. Nevertheless, on the back [...]
Why do people share likes, comments and content online? Understanding the psychology of sharing is key to social commerce, because without sharing there’s no social. One key insight from social psychology is that sharing is a form of ‘social grooming‘ – the human equivalent of picking fleas from each others fur – “the glue of [...]
