Have a social commerce idea, but no money? No problem. An emerging category of free, nearly free and freemium social commerce software is available to bootstrap your social commerce business and take it from dream to reality (or at least transform it from idea-ware into a working pilot with the power to seduce an investor). [...]
Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands. It’s most definitely worth a download – from here (free) – as it contains some of the smartest advice we’ve found on f-commerce to date. We think [...]
Gilt, the #1 US luxury flash sales club, has launched a Facebook fan-store offering fans early access to flash sales and special Facebook fan-exclusives. Every Monday, each of Gilt’s main departments – Women, Men, Home and Children will offer a special fan-first or fan-only Facebook exclusive. Member fans can login with their Gilt credential and [...]
Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans. And the best thing for Burberry fans is that the cost of getting the fragrance delivered to [...]
“What do you for recreation?” “Oh, the usual. I bowl. Drive around. The occasional acid flashback” And a movie on Facebook. Yep, fans of His Dudeness can stream The Big Lebowski on Facebook with a handful of Facebook Credits (30 ($3)) - courtesy of Universal and Milyoni‘s ‘Social Theater‘ – a Facebook PPV (pay-per-view) streaming app. [...]
We’re big fans of pop-up retail in Facebook, temporary fan stores on Facebook selling Facebook exclusives to Facebook fans. It’s a great way to accelerate launch sales; getting new products into the hands and on the lips of Facebook fans has a synergistic effect with traditional marketing – effectively and measurably boosting advertising effectiveness through fan [...]
