Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s Avon parties reconfigured, re-branded and teched-up for the party generation. Forget Tupperware, we’re talking fashion and [...]
So is customer happiness your business model? It should be. Delivering experiences that beat customer expectations results in happiness and drives growth; according to Bain research, companies that are best in class at creating customer happiness by delivering experiences that beat expectations grow at twice the rate of their competitors (see here for overview and [...]
With so much nonsense still being bandied around about social media, particularly relating to fictitious revolutions, businesses would be forgiven for tuning out of the faddish hype and spin. Quite rightly so. But every once in a while, something is written on social media that cuts through the claptrap with clear, concise and compelling utility. Following [...]
In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook – based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook [...]
Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that [...]
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee Stanley. Available exclusively online, HomeMint will offer a curated selection of home goods and accessories, one of a kind finds, and art and photography from both [...]
