Speed Summary: IJEC Special Edition – Introduction to Social Commerce
So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving. The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]
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How to Sell $30,000 of Wine on Facebook
Lot of talk, not many numbers – sums up the state of f-commerce (Facebook e-commerce) right now. So it’s refreshing that VendorShop Social, a Facebook e-commerce app provider has released some top line sales figures for one of its clients; Australian online wine merchant, Winestore.com.au, [...]
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Test Your Digital Smarts [InfoArt Puzzle - 20 Digital Events that Defined 2011]
Say hello to InfoArt, infographics with an artistic spin that convey information through art. Our colleagues at digital agency Syzygy have launched their annual #20Things InfoArt puzzle, this year by Peter Jaworowski, that weaves 20 seminal online events of 2011 into one gorgeous picture. Can you spot them? See [...]
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How to Monetize Content on Facebook – Learning from Lionsgate Abduction Movie Rentals on Facebook [Screenshots]
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on Facebook (starring Twilight’s Taylor Lautner). Facebook certainly has its eyes set on becoming [...]
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Speed Summary: Putting Social Media to Work (Bain Report) [Download]
Last week we summarised The Ultimate Question 2.0, a handbook on Bain Consulting’s popular open source customer loyalty solution – The Net Promoter System – based on the simple idea that thriving in a customer-driven world of empowered consumers requires a mission-critical pursuit of customer [...]
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Facebook Commerce: Greed is Good… [infographic]
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of [...]
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Speed Summary: The Social-Powered Enterprise [Download]
The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download]. The sales perspective particularly relevant to B2B – and focuses on lead [...]
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Bad Reviews Good for Business [White Paper Download]
Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give consumers a reason to believe all your good [...]
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Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 2 of 2]
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey - partner at global consultancy Bain & Company (see here for Part I). We think this is a landmark book in establishing [...]
Read More →Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 1 of 2]
If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media [...]
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