Chief Dodo Ballmer: What Social Commerce Can Learn from Windows 8
Business books are already being updated, with the Coca-Cola ‘New Coke’ catastrophe being replaced with the newer story of Microsoft Windows 8. The lesson is the same – too much[...]
Author: Paul Marsden
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Social Psychology Need-to-Knows for Social Media – 2. Solomon Asch on Why Men Change Their Mind
So a guy is into you – whether you are a person or a brand – and then he isn’t. What’s going on? Solomon Asch (1907-1996), one of the pioneers[...]
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China Bets Big on Social Commerce: $586M investment in Twitter-style Commerce
It’s like Amazon buying a big stake in Twitter; Alibaba – the largest e-commerce player in China with $170bn in sales has just purchased 18% of of Weibo, the largest[...]
How (Not) to #Fail at Social Media by Wieden + Kennedy
Check out this must-read deck on digital brand strategy from ad agency giant Wieden + Kennedy (198K views). It’s particularly relevant to social commerce because it tackles one of the[...]
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Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing
Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published in tandem with today’s FT[...]
Social Psychology Need-to-Knows for Social Media – 1. Kurt Lewin on the Power of Discovery
Q. How do you make social media work for your business? A. Use classic insights from social psychology, the scientific study of how people think about, influence, and relate to one[...]
If social commerce is a Unicorn, there are a lot of Unicorns in ChinaMay 23, 2013
Speed Summary: FT 2013 Special Report on the Connected BusinessMay 22, 2013
The Social Commerce Opportunity for Yahoo’s Tumblr – it’s called EtsyMay 20, 2013
Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” [Presentation]May 16, 2013
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