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Author: Paul Marsden

  • Viral Facebook Stores / Newsfeed Stores in Facebook 0
    • in Social
    • — 20 Oct, 2009

    Viral Facebook Stores / Newsfeed Stores in Facebook

    Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they[...]

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    Review Waves / A Killer Social Commerce App on Google Wave? 0
    • in Social
    • — 20 Oct, 2009

    Review Waves / A Killer Social Commerce App on Google Wave?

    Google Wave, incase you’ve been on another planet, is the next generation email service from Google – a new personal communication and collaboration tool that fuses email, instant messaging and[...]

    Read more
  • Social Commerce Live Stats? 0
    • in Social
    • — 20 Oct, 2009

    Social Commerce Live Stats?

    You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes social media come aLive… Might[...]

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    Forrester on the Future of the Social Web 0
    • in Social
    • — 19 Oct, 2009

    Forrester on the Future of the Social Web

    So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found[...]

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  • BusinessWeek on Social Commerce 0
    • in Social
    • — 19 Oct, 2009

    BusinessWeek on Social Commerce

    Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results –[...]

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    How to Get Customers to Review 0
    • in Social
    • — 19 Oct, 2009

    How to Get Customers to Review

    So customer reviews shift stock – that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge[...]

    Read more
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