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Author: Paul Marsden

  • Google's New Social Commerce App / Social Search 0
    • in Social
    • — 20 Nov, 2009

    Google's New Social Commerce App / Social Search

    Google has just launched a pre-beta version of Google Social Search that finds ratings, reviews and comments from people you personally know - specifically from people in your public social circle[...]

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    Responding, not Telling 0
    • in Social
    • — 19 Nov, 2009

    Responding, not Telling

    “It’s about how you respond to them, not what you tell them” Gary Vaynerchuk, Winelibrary.com Best social media marketing advice… ever. From Gary Vaynerchuk, the guy behind Winelibrary.com and author[...]

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  • Cocktail Party Definition of Social Commerce: Social Media with ROI 0
    • in Social
    • — 19 Nov, 2009

    Cocktail Party Definition of Social Commerce: Social Media with ROI

    Socialnomics author Erik Qualman, and Global Vice President of Online Marketing for my ex-employer EF, has produced a new video (to accompany the [brilliantly] bombastic social media revolution video (also archived at[...]

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    Monetizing Social Media in 3 Phases… or 1 Phase? 0
    • in Social
    • — 18 Nov, 2009

    Monetizing Social Media in 3 Phases… or 1 Phase?

    Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation,[...]

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  • YouTube Direct: Video Reviews and Customer Stories 0
    • in Social
    • — 18 Nov, 2009

    YouTube Direct: Video Reviews and Customer Stories

    This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery[...]

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    Ripple6 on Social Commerce 1
    • in Social
    • — 18 Nov, 2009

    Ripple6 on Social Commerce

    Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their[...]

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