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Author: Paul Marsden

  • 7 Reasons to do Social Commerce, 7 Tips for doing it Right 0
    • in Social
    • — 27 Nov, 2009

    7 Reasons to do Social Commerce, 7 Tips for doing it Right

    More from Allurent‘s CTO Fumi Matsumoto in the Ecommerce Times on social commerce in 2010, offering 7 reasons to do social commerce, and 7 tips for doing it right (Allurent software powers Reebok’s[...]

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    Honk for Social Recommendations 5
    • in Social
    • — 27 Nov, 2009

    Honk for Social Recommendations

    We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit[...]

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  • Best Buy Charm Offensive on Facebook 4
    • in Social
    • — 25 Nov, 2009

    Best Buy Charm Offensive on Facebook

    Best Buy are continuing to trailblaze in the world of social commerce, establishing themselves in a big way in Facebook with a Best Buy store, gift ideas app and more.[...]

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    The Future of Social Shopping / 3 + 4 Emerging Trends 0
    • in Social
    • — 25 Nov, 2009

    The Future of Social Shopping / 3 + 4 Emerging Trends

    Inspired post by John Bell on the evolution of social shopping over at the Digital Influence Mapping Project. In addition to the standard social shopping fare of soliciting friends opinions, reviewing ratings[...]

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  • The Mass Media Break-Up and Social Commerce Make-Up 0
    • in Social
    • — 25 Nov, 2009

    The Mass Media Break-Up and Social Commerce Make-Up

    Are your customers divorcing you? We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising. Consumers are divorcing brands on the grounds[...]

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    Business Week on Social Commerce / Top Takeouts 0
    • in Social
    • — 23 Nov, 2009

    Business Week on Social Commerce / Top Takeouts

    Business Week recently ran a special edition on “How We Buy” with two articles on social commerce covering reviews (Amazon) and retailing on/with social networks (Facebook Connect).  Top takeouts below,[...]

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