A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about[...]

Synergy was the name of the game for yesterday’s 2010 XLIV Super Bowl advertising extravaganza: Combining PR-infused ‘Peacock’s Tail Advertising’ (hey, we’ve got so much money to spend on apparently[...]

Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancy – access to their full report on social media[...]

Here’s the video and our top takeouts from today’s interview at Social Media Week with Ted Rubin, CMO of cosmetics company – and self-declared social commerce brand –  E.L.F – entitled[...]