Comments on: Amazon Didn't Miss the Boat on Social Commerce, It Built It

By: Zoe

Zoe — Mon, 08 Aug 2011 10:19:53 +0000

Amazon is dead in social media …

By: Helena - facebook e commerce expert

Helena - facebook e commerce expert — Thu, 02 Jun 2011 09:28:22 +0000

I’ve never had a bad experience with them, have been using Amazon for the last three years.

By: Keep Calling Groupon “Social Commerce” | Social Commerce Today

Keep Calling Groupon “Social Commerce” | Social Commerce Today — Tue, 26 Apr 2011 18:24:58 +0000

[...] Take venture capitalist Sarah Tavel with Bessemer Venture Partners, who is calling for everyone to ‘stop calling Groupon “social commerce”‘ already. Just because Groupon is hot, and social commerce is hot, does not make Groupon social commerce. What’s social about a couponing site? In terms of social, Amazon out-socialed Groupon years ago with its social recommendations, recently (and amusingly) culture-jammed by Harvey Nichols. And we know what people think of Amazon and social (although we politely disagree – Amazon did’t miss the social boat, it built it). [...]

By: Andrew

Andrew — Mon, 11 Apr 2011 16:33:09 +0000

Amazon is dead in social media … they need to do something to integrate social media into ecommerce

By: Dave

Dave — Tue, 01 Mar 2011 08:23:56 +0000

In my opinion Amazon is to much of an commerce sales giant to be to sensible with details. They can be compared with the Google of internet search engine. They really need to mess it up hugely in order to lose their dominance and that’s why they will never be to sensible in talking the social commerce issue. Smaller websites on their niche will try to invent different things to catch up with Amazon, however their struggle is in vain. That’s just my opinion.

By: Jason

Jason — Wed, 09 Feb 2011 02:31:06 +0000

I agree with the post, a lot of people overlook amazon’s “social” aspect but IMO there is nothing else like it. It’s large database or reviews alone have such a huge social footprint on e-commerce, even for purchases outside of amazon’s marketplace.

By: Social Commerce: è l’evoluzione dell’e-Commerce o dei Social Network? « Leonardo Milan, lateralmente…

Sun, 26 Sep 2010 09:23:07 +0000

[...] 22: Jochen Krisch (ExcitingCommerce (citato qui) (giugno [...]

By: BuyFans

BuyFans — Sun, 19 Sep 2010 21:56:02 +0000

I think amazon already losed this social game.

By: P&G Teams Up with Amazon to Sell on Facebook | Social Commerce Today

P&G Teams Up with Amazon to Sell on Facebook | Social Commerce Today — Mon, 26 Jul 2010 12:28:42 +0000

[...] of Amazon’s recent purchase of social shopping site Woot, any suspicion that Amazon may have missed the boat when it comes to social commerce can be laid to [...]

By: Amazon’s Social Commerce Strategy: A Lesson for Brands | Social Commerce Today

Fri, 02 Jul 2010 12:01:51 +0000

[...] the social commerce arena, Amazon has been accused of missing the boat on social commerce, gold standard use of ratings and reviews, lists, social profiles and communities, notwithstanding. [...]