Comments on: Allurent's Three Phases of Social Commerce

By: Paul Marsden

Paul Marsden — Fri, 27 Nov 2009 15:49:33 +0000

Thanks for the comment Markus, and good point on capturing water-cooler insight. Nice.

I suppose it’s only natural that software vendors describe social commerce only in terms of what they sell – but a joined up approach (water-coolers next to tills AND tills next to water-coolers) would provide shoppers with a more complete social experience (if they choose to use it).

By: Markus Karlsson

Markus Karlsson — Sat, 14 Nov 2009 11:55:50 +0000

You’re right that it actually needs to be a two way thing, especially when it comes to buying from original sources, or new brands.

Conversion rates are much higher where buyers can engage throughout the course of making their purchase.

Having the water cooler by the till also means the conversations aren’t all lost in the aether.