Comments on: 35 Ways to Justify Social Media Investment…(Not) http://socialcommercetoday.com/35-ways-to-justify-social-media-investment/ Trends & Technologies in Social Commerce Mon, 21 May 2012 11:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dion Wise http://socialcommercetoday.com/35-ways-to-justify-social-media-investment/#comment-46 Dion Wise Wed, 24 Nov 2010 05:29:44 +0000 http://www.socialcommercetoday.com/?p=878#comment-46 I know I am chiming in on this a bit late...but who know this may be a good thing as thought, experience and time are good ingredients for crystallising opinion. If you are advocating $ spent for $ returned. Which I love the idea of. Hey we all like simple. However, it is rare you can easily attribute what generated a return unless the $ spent side of the equation is the only activity being undertaken (which lets face it is rare) ... and to further complicate matters depending on the product, the timing of when a encounters the product or brand to when they actually make a purchase (online or offline) can often be a very long time. Any progress on these issues? I know I am chiming in on this a bit late…but who know this may be a good thing as thought, experience and time are good ingredients for crystallising opinion.

If you are advocating $ spent for $ returned. Which I love the idea of. Hey we all like simple. However, it is rare you can easily attribute what generated a return unless the $ spent side of the equation is the only activity being undertaken (which lets face it is rare) … and to further complicate matters depending on the product, the timing of when a encounters the product or brand to when they actually make a purchase (online or offline) can often be a very long time.

Any progress on these issues?

]]> By: Tweets that mention 35 Ways to Justify Social Media Investment…(Not) | Social Commerce Today -- Topsy.com http://socialcommercetoday.com/35-ways-to-justify-social-media-investment/#comment-45 Tweets that mention 35 Ways to Justify Social Media Investment…(Not) | Social Commerce Today -- Topsy.com Wed, 04 Nov 2009 13:19:20 +0000 http://www.socialcommercetoday.com/?p=878#comment-45 [...] This post was mentioned on Twitter by Paul Marsden, Eric Cole. Eric Cole said: 35 Ways to Justify Social Media Investment…(Not) | Social Commerce ...: So you need to justify social media mar.. http://bit.ly/2ff39c [...] [...] This post was mentioned on Twitter by Paul Marsden, Eric Cole. Eric Cole said: 35 Ways to Justify Social Media Investment…(Not) | Social Commerce …: So you need to justify social media mar.. http://bit.ly/2ff39c [...]

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