Archive | February, 2012

Speck Launches F-Commerce Social Referral App; Every Touchpoint Becomes a ‘Shoppable’ Moment [screenshots]

F-commerce, Liking, News

Turn every consumer touchpoint into a “shoppable” moment. That’s the dream of digital marketing agency Resource Interactive, and this week the company came one step closer by making your Facebook profile commerce enabled. Resource Interactive partnered with Speck, a company that designs premium form-fit protective cases for digital devices, to launch a new way for [...]

Hotels.com Launches First In-Facebook Affiliate Marketing Program; Everything Old is New Again [screenshots]

F-commerce, News, Travel

Hotels.com, in partnership with Columbus Internet, recently launched the first in-Facebook affiliate program through their joint app “Hotels WithMe.” Facebook page owners can install the app and earn revenue when bookings are made through it. At this time the app is only available in the United Kingdom, Italy, France, Sweden and Germany. How “Hotels WithMe” [...]

Milyoni Lands $11m Funding for Pay-Per-View Facebook Fan Experiences: Will it Work?

Entertainment, F-commerce

Milyoni, the social commerce solution provider for the entertainment industry has just secured $11 million in Series B financing led by Oak Investment Partners, with participation from existing investors ATA Ventures and Thomvest Ventures. Milyoni specialises in ‘social entertainment’, adding pay-per-view video streaming functionality to Facebook pages of movies, TV shows, bands and sports teams.  This allows entertainment [...]

UK Pub Chain Barracuda Ditches Website for Facebook: Business Traffic Up 2000%

F-commerce, News, Strategy

For years I have been asked whether Facebook brand pages could possibly replace traditional websites. Now, a UK-based pub operator, Barracuda Pub Group, has taken such a step with one of its popular brands, Varsity. All of its web-based content and online activity has been migrated over to Facebook. As a brand that is designed to [...]

Facebook Testing Discount Deals; Same Song, Different Verse [Screenshots]

F-commerce, News

Facebook tested a Groupon-like Deals program last year for a period of four months, then shuttered it. Now, the social network is at it again, but with a different twist. This time, Facebook is testing an approach that ties ‘likes’ on Facebook Pages to special offers that appear in fan’s newsfeeds. According to Internet Retailer, [...]

Shoe Dish Facebook App Pairs Social Game with Social Commerce [screenshots]

Authority, F-commerce, Fashion, Social Proof

“Think you know your friend’s style?,” asks a new Facebook app developed by department store Neiman Marcus in partnership with social shopping site ThisNext.com. Called Shoe Dish, the app is designed to test women’s knowledge of shoes they think their friends would wear and create a “Shoe Closet” to save their favorites. Oh, and it [...]