Archive | January, 2012

The Cheesecake Factory Using Twitter to Help Customers Get ‘Skinny’

In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake Factory’s use of Twitter in a manner that, while promotional, is more consistent with social media best practices. The Cheesecake Factory [...]

Social Commerce Site Jewelmint Creates Fashion Film Series Featuring Actress Kate Bosworth

The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what prompted Jewelmint, a member the Beachmint family of social commerce sites, to try its hand at filmmaking. “The Look,” directed by filmmaker Michael Polish, noted [...]

Rules for the Revolution: Interview with Fashism Founder, Brooke Moreland

Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there is a revolution taking place at the intersection of social media and e-commerce and these individuals are leading the charge. Today’s inaugural installment is with [...]

Speed Summary: The Social-Powered Enterprise [Download]

The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download].  The sales perspective particularly relevant to B2B – and focuses on lead generation and CRM rather than transactions. Social Powered Sales Find [...]