with Digital Innovation Today
In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want[...]
Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is[...]
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its[...]
The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what[...]
Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there[...]
The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and[...]
Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Course Deck on Reputation Management and Social Media [Download]May 16, 2013
Post-PC Era by the Numbers: List of Top Post-PC StatsMay 14, 2013
World’s Third Largest Retailer, Tesco Launches New Social Commerce Wine SiteMay 9, 2013
Chief Dodo Ballmer: What Social Commerce Can Learn from Windows 8May 8, 2013
