In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake Factory’s use of Twitter in a manner that, while promotional, is more consistent with social media best practices. The Cheesecake Factory [...]
Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is that the pharmacy chain was unable to come to terms with former pharmacy benefit manager, Express Scripts, and fears losing customers to Wal-Mart and CVS, [...]
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind. And greed, you mark my words, will not only [...]
The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what prompted Jewelmint, a member the Beachmint family of social commerce sites, to try its hand at filmmaking. “The Look,” directed by filmmaker Michael Polish, noted [...]
Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there is a revolution taking place at the intersection of social media and e-commerce and these individuals are leading the charge. Today’s inaugural installment is with [...]
The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download]. The sales perspective particularly relevant to B2B – and focuses on lead generation and CRM rather than transactions. Social Powered Sales Find [...]
