Rules for the Revolution: Interview with Shopkick CEO Cyriac Roeding
“Retail is not broken, stores are.” – Ron Johnson Imagine walking into a retail store and, upon crossing the threshold, have it know you are there. Not the store personnel mind you, but the store itself. That’s been the experience of 25 year-old shopper Diana [...]
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Speed Summary: Harvard Business Review – Six Social Media Trends to Watch
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social POS (socially connected point of sale) The Cult of Influence [...]
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Speed Summary: E-commerce Trends in 2012
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders (embedded below). Alas the original is in French, but here’s what you need to know [...]
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Will Facebook Timeline Apps Replace the Need for Pages?
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear Daily’s Digital Forum held this week, Lamb [...]
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Speed Summary IJEC Social Commerce Special Edition – Social Shopping Communities
So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour with clickstream data from Rainer Olbrich and Christian Holsing from the marketing department of the [...]
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Convergence and Context Key to Mobile Commerce Says Forbes Editorial
If 2011 was the year when mobile grew in terms of adoption, 2012 will be the year when it attains rapid maturation, says one mCommerce pundit. In a guest editorial at Forbes, John Caron, Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing [...]
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No ROI for Social Media [Infographic]
Here’s a great – but depressing -ColumnFive infographic from social marketing platform Wildfire on social media ROI. The data is taken from a November 2011 global survey of marketers. Points of note: Number of marketers using ROI to measure social media ((gain – cost)/cost) = [...]
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Speed Summary: IJEC Special Edition – Introduction to Social Commerce
So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving. The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]
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Radio Shack Recognizes Hobbyists with ‘The Great Create’ Community [screenshots]
Walk into any Radio Shack and immediately upon entry you will see counters containing mobile phones from many brands representing several carriers. That’s the focus of the brand today. Conversely, walk to the rear and you step back in time to a day when the [...]
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Show Me the Money! Where’s my Cut of the $30bn Social Commerce Market?
So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here). But how do you get a piece of the action? The accompanying Booz & Co report suggests that you [...]
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