“Retail is not broken, stores are.” – Ron Johnson Imagine walking into a retail store and, upon crossing the threshold, have it know you are there. Not the store personnel mind you, but the store itself. That’s been the experience of 25 year-old shopper Diana Ku for more than a year, thanks to an app [...]
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social POS (socially connected point of sale) The Cult of Influence – measuring, harnessing and exploiting social influence – Klout is [...]
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders (embedded below). Alas the original is in French, but here’s what you need to know in English Take a look at eBay or Amazon’s home [...]
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear Daily’s Digital Forum held this week, Lamb said that a majority of brand interaction will be done [...]
So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour with clickstream data from Rainer Olbrich and Christian Holsing from the marketing department of the German University of Hagen Speed Summary Olbrich, Rainer and Holsing, Christian (2011) Modeling Consumer Purchasing [...]
If 2011 was the year when mobile grew in terms of adoption, 2012 will be the year when it attains rapid maturation, says one mCommerce pundit. In a guest editorial at Forbes, John Caron, Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing company, has some definite opinions and studied insights about the [...]
