Rounding out our list of top 10′s for the year is this post that contains the most viewed social commerce infographics for 2011 based on page views. We like using infographics and have scoured the web to find those that furnish the best portrayal of the social commerce landscape. Truly, a picture is worth a [...]
The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for making it so. #1. Top 50 Facebook Stores, Top 20 [...]
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is to activate advocates.
A recent article from Financial Times (registration required) questions the ballyhoo over social commerce, especially as it pertains to Facebook. The article calls the social network a disappointment, at least where Internet entrepreneurs are concerned, saying that, “Retail executives and consultants say Facebook has yet to take off as a retail platform.” It cites executives from [...]
Sears announced that it will close between 100 and 120 Sears and K-Mart stores due to lackluster holiday sales figures. One culprit being blamed is e-commerce. Two others are mobile and social technologies. According to a Forbes’ article – Over-Retailed Nation. Sears to Shutter At Least 100 Stores – brick-and-mortar stores are becoming little more [...]
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an impenetrable paywall, here’s the speed summary Retailers wait for Facebook [...]
