| Social Commerce Today

Monthly Archive: April 2011

3
- in Social · Things
- — 29 Apr, 2011
Social Vending Machines and Cola-Roulette from Pepsi [Video]

Pepsi has banked big on social media, but until now social media has not banked much for Pepsi. The Pepsi Refresh campaign, widely lauded by social media gurus as social[...]

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6
- in Social
- — 28 Apr, 2011
Survival of the Fittest: Groupon vs Facebook Deals vs Google Offers [Screenshots]

Life for Groupon, the online local advertising platform with a group-buy twist, just got a little more complicated. Event marketers and local businesses looking to drive footfall can now[...]

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2
- in Infographics · Social
- — 27 Apr, 2011
The Fonz on Social Skis? Walmart’s $300m+ social commerce investment

So Walmart, the world’s largest retailer has decided to vote for social commerce with its wallet. $300m for a social media startup to combine social media, shopping and mobile. The startup in question,[...]

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10
- in Social
- — 26 Apr, 2011
Keep Calling Groupon “Social Commerce”

Is Groupon “real” social commerce? Yes, of course it’s a nonsense question, since “social commerce” is ultimately only a label for something that varies with the changing power relations of people[...]

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9
- in Infographics · Social
- — 25 Apr, 2011
Infographic: Who is the “social consumer?”

Who is the “social consumer”, the consumer who shops with social intelligence and their social graph? Here’s a useful updated infographic from GetSatisfaction on the subject…

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4
- in Social
- — 22 Apr, 2011
The Two Minute Social Commerce Pitch

How to sell social commerce – to clients or internally? Social learning – learning from others – can help, which is why we track the sales pitches of social commerce[...]

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