Here’s a speed summary of this week’s article in the Economist on social commerce, “Online shopping: Selling becomes sociable”. Good fodder for convincing the CXO that your retail strategy needs to go social. Key takeouts; E-commerce is becoming more social and more connected to the offline world Swipely, the new service for digital exhibitionists that posts [...]
Brian Solis has joined the social commerce train with an interesting post on the Rise of Social Commerce, summarizing some key facts, and discussing a forthcoming social commerce report by Lora Cecere of the Altimeter Group (which is hosting the forthcoming Rise of Social Commerce conference in Palo Alto on Oct 6/7 – discount code RSC2 for [...]
So here’s a novel use of social commerce – as an alternative to a holding “under-construction” page whilst your site is being updated. Apparel fashion retailer Uniqlo has been running a social commerce campaign – dubbed “lucky counter” whilst revamping its UK e-commerce website – based on user feedback. The idea is simple; whilst the [...]
In the unlikely event you missed it, Apple launched Ping last week, a social network for music with a Facebook/Twitteresque activity stream, and that is deeply meshed into the ubiquitous iTunes store. 160m credit card accounts users can follow updates from friends and favorite music artists, access custom charts, news feeds, and 17,000+ concert listings all [...]
As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010. Click through to slideshare to download deck. Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands [...]
