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Wall Street Journal on Social Commerce's Tipping Point
A Wall Street Journal article by Scott Morrison is being widely re-tweeted around the Net “Facebook sees social commerce reaching tipping point”. It’s subscription only, but the article has been widely reposted (e.g. here), and we’ve archived it below for your convenience. Top takeaways: The [...]
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Market Stats | The FT on the Power of Facebook’s Like Button
Last week’s Financial Times article on how Facebook’s Like button is becoming e-commerce’s new best buddy contains a number of factoids and figures for the data minded: The beauty of the Like button is that it allows people to casually signal affinity for a brand, [...]
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Mercedes Group Buy Campaign: Selling a Car a Minute
Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the “Juhuasuan“ group-buy [...]
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"A Like Button on Every Shelf in Every Store": 5 Social Media Trends and Social Commerce Opportunities
Interesting post over at TNW (with useful commentary on PSFK) by David Reinhardt on five trends shaping the future of social media – online media supporting social interaction and user contributions. Here are the trends – all falling within the meta-trend of convergence – and our [...]
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Paul Chaney: Selling on Facebook – Dealing with 4 Issues
Another great post on social commerce by Paul Chaney over at Practical Ecommerce, addressing four common issues people may have with selling on Facebook – the world’s favorite social network that is morphing itself into a digital mall. Why Sell on Facebook? A: 500M+ users, [...]
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Charlene Li on Social Commerce: Beyond Social for Social's Sake
Thoughtful post from Altimeter founder and author (Groundswell, Open Leadership), Charlene Li on four phases through which Altimeter believe organizations will evolve as they embrace social commerce - leading to a fundamental reorganization of how they operate and sell. (The post is another sneak peak from [...]
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Speed Summary: New Economist Article on Social Commerce
Here’s a speed summary of this week’s article in the Economist on social commerce, “Online shopping: Selling becomes sociable”. Good fodder for convincing the CXO that your retail strategy needs to go social. Key takeouts; E-commerce is becoming more social and more connected to the offline [...]
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Enlightened Commerce, Enlightened Self-Interest and Enlightened Engagement
Brian Solis has joined the social commerce train with an interesting post on the Rise of Social Commerce, summarizing some key facts, and discussing a forthcoming social commerce report by Lora Cecere of the Altimeter Group (which is hosting the forthcoming Rise of Social Commerce conference [...]
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Uniqlo’s ‘Under Construction’ Social Commerce Campaign (Screenshots)
So here’s a novel use of social commerce – as an alternative to a holding “under-construction” page whilst your site is being updated. Apparel fashion retailer Uniqlo has been running a social commerce campaign – dubbed “lucky counter” whilst revamping its UK e-commerce website – [...]
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Apple’s Plan For World Domination is Social Commerce: First Music, Then Movies, Books & TV
In the unlikely event you missed it, Apple launched Ping last week, a social network for music with a Facebook/Twitteresque activity stream, and that is deeply meshed into the ubiquitous iTunes store. 160m credit card accounts users can follow updates from friends and favorite music artists, [...]
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