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Monthly Archive for: ‘August, 2010’

  • Gap@Groupon | Commentary Roundup

    The web is still digesting last week’s Gap social commerce promotion that generated $11m sales in one day. Hosted on the group buy Groupon platform, the “$25 for a $50 certificate” is one of the most successful social commerce events to date. Brilliant or barmy? Opinions are divided. [...]

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  • Group Buy Power Briefing | Social Commerce Webinar Download

    Here’s last week’s fantastic social commerce webinar/podcast on group buy hosted by Opus research/Internet2Go, featuring Yipit co-founder James Moran, Close.ly CEO Perry Evans and Internet2Go Senior Analyst & Program Director Greg Sterling. Full of intelligent insights, useful stats and market predictions, it’s the best overview [...]

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  • PBS Podcast on Groupon

    Here’s yesterday’s PBS (WHRV – HearSay with Cathy Lewis) show on Groupon and the associated couponing trend (back on the rise in the US). PBS Show on Groupon (50min) The show includes the flurry of usual statistical suspects (below) and runs for nearly an hour, [...]

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  • Tagadas | The Growing List of Specialist Flash Sale Clubs

    A new private flash sales club site a (members-only online designer outlet store running time-limited deals) has just launched in the UK, Tagadas, a Vente Privée/Gilt for parents, selling hip baby/kids wear (similar sites in the US exist (theminisocial, zulily, btrendie, kids.woot)). Tagadas (named after [...]

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  • Summer of Social Commerce Love | Gap with Groupon, Target with Gilt

    So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook, the retail giant is getting it on with group-buy platform Groupon, where on August 19 [...]

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  • Brands@Foursquare | 24 Big Brand Campaigns

    Gap have extended their BlackMagic social media campaign exclusively for Foursquare users until August 22nd, extending last week’s one day Facebook-Twitter-Foursquare event promoting the launch of their new women’s black pants; 25% of all in-store purchases with a Facebook coupon (printed), Twitter code (spoken), or [...]

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  • Delta Opens F-Commerce Store For the Mile High Club [Review]

    Being able to booking a flight at 30,000ft on Facebook is something of a first. Delta airlines is the latest business to set up shop on Facebook – the f-commerce store allows people to search, book and pay for flights within Facebook – which happens to [...]

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  • The Future of F-Commerce: P&G Facebook Campaign Store for Old Spice [Screenshots]

    So P&G are developing quite a taste for f-commerce – selling on Facebook.  In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support and capitalize (literally) on their heavily promoted [...]

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  • Dell Brings Tag-Based Reviews to Facebook [Screenshots]

    You can’t buy a Dell on Facebook (yet).  But you can of course keep up with what’s new at Dell – deals and products – from their Facebook page news feeds and via a customer support app, you can get support directly from within Facebook.  And [...]

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  • Social Commerce for Luxury Brands [Download Presentation]

    Here’s a short downloadable presentation on three ways the luxury sector is using social commerce – selling with social media – to drive sales for premium upscale brands, but without discounts and deals and whilst retaining and image of exclusivity. Enjoy, and, as ever, your [...]

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