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Monthly Archive for: ‘July, 2010’

  • Upcoming Conferences: The Rise of Social Commerce – Oct 6/7, 2010 Palo Alto

    Conference Title: The Rise of Social Commerce Presented by Altimeter Date: October 6th and 7th Location: Four Seasons, Palo Alto, CA Theme: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Delegate Fee: $2000 (+ $400 for pre-conference workshop) Conference [...]

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  • Speed Summary: McKinsey Quarterly – Unlocking the Elusive Potential of Social Networks

    Here’s a short paper from the latest McKinsey Quarterly on how businesses can use social networks effectively to promote their products and services (direct download here).  Bottom line, treat social networks as enablers and amplifiers of word of mouth, which can only be truly ignited [...]

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  • Facebook: The 1bn Member Shopper Genome Project

    Interesting post today over at econsultancy by Matt Owen speculating on the future of Facebook as a “one stop internet shop”, as it continues to grow, moving, seemingly inexorably, towards the big 1bn user milestone. Matt suggests that commercial value of Facebook lies not so [...]

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  • Amazon's Social Commerce Strategy: A Lesson for Brands

    Yesterday, Amazon set about acquiring the Texas-based “one-deal-a-day” real-time social shopping phenomenon with added attitude Woot! “Selling Cool Stuff Cheap”, Woot is a community-first group-buy site, a digital version of TV shopping that promotes interaction among shoppers, and offers various shopping channels – shirt.woot, kids.woot, wine.woot [...]

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  • LivingSocial launches in UK, Groupon gets Grief in Brazil

    In the battle for global dominance in the group-buy space, social commerce player Groupon has been snapping up local clones around the world. Now, number two US player LivingSocial (85m users, $44m funding) has just launched its international expansion, opening up shop in London, UK – with a group-buy deal [...]

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