Interesting headline survey results published this week from e-commerce conversion experts SeeWhy. In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive [...]
Social commerce site Ideeli, the US private sale club and Gilt competitor, has just launched ideelACCESS – a group-buy service for off-site (non-Ideeli) deals (press release). The first deal offered by ideelACCESS is with Spa Chakra, a chain of spas in New York, Marina Del Rey, San Francisco, Chicago, and Indianapolis. Like Groupon, ideelACCESS deals only [...]
Over at Gigaom, ShinyOrb co-founder Elizabeth Yin has posted a useful primer on social shopping; ”e-commerce sites that facilitate interaction among customers as part of a shopping experience“. It’s jargon free, succinct and practical. Elizabeth breaks down social shopping into three buckets Group shopping sites – online equivalent to Costco such as Groupon, LivingSocial and BuyWithMe Shopping communities [...]
The future of digital marketing is… Well, the good folks over at Econsultancy have posted presentations answering just that question from their “The Future of Digital Marketing” conference with a wondrous range of insightful speakers, held on 16th June 2010 in London, UK. Social and mobile – including social and mobile commerce – figured prominently, [...]
So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal. Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ [...]
[UPDATE 11 July, 2010. Thanks to Daniel Hoffmann, who correctly pointed out this article’s characterization of @earlybird as an upcoming ‘group-buy’ service, was not strictly true insofar as there is no public indication that ‘minimum number of purchases’ will be needed to activate @earlybird deals, nor that it will offer active pricing (more people who [...]
