Archives

Monthly Archive for: ‘July, 2010’

  • Pay with a Tweet, Pay with a Like: New Social Payments Platforms

    Head over to paywithatweet.com, and you’ll find an intriguing new social commerce model – where you can buy digital goods (music, software, ebooks, videos etc) and pay for them simply by tweeting them. It works like this; you simply click on the ‘Pay with a [...]

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  • Downloadable Cheat Sheet – The Case for User Reviews

    There are two sides of the social commerce coin – helping people to connect where they buy, and buy where they connect. Whilst much of the current buzz around social commerce is about helping people buy where they connect – i.e. on social platforms such [...]

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  • Survey Says: 76% of Marketers Plan to Use Facebook for Social Commerce

    Interesting headline survey results published this week from e-commerce conversion experts SeeWhy. In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in [...]

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  • Private Sale Clubs Go Local

    Social commerce site Ideeli, the US private sale club and Gilt competitor, has just launched ideelACCESS – a group-buy service for off-site (non-Ideeli) deals (press release). The first deal offered by ideelACCESS is with Spa Chakra, a chain of spas in New York, Marina Del Rey, [...]

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  • Social Shopping 101: A Practitioner's Primer

    Over at Gigaom, ShinyOrb co-founder Elizabeth Yin has posted a useful primer on social shopping; ”e-commerce sites that facilitate interaction among customers as part of a shopping experience“. It’s jargon free, succinct and practical. Elizabeth breaks down social shopping into three buckets Group shopping sites – online equivalent [...]

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  • Speed Summary: The Future of Digital Marketing – Econsultancy Conference

    The future of digital marketing is… Well, the good folks over at Econsultancy have posted presentations answering just that question from their “The Future of Digital Marketing” conference with a wondrous range of insightful speakers, held on 16th June 2010 in London, UK. Social and [...]

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  • Group-Buy Comes to Facebook

    So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal.  Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook [...]

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  • @earlybird: Twitter Offers Social Shopping Service to Brands (Update)

    [UPDATE 11 July, 2010. Thanks to Daniel Hoffmann, who correctly pointed out this article’s characterization of @earlybird as an upcoming ‘group-buy’ service, was not strictly true insofar as there is no public indication that ‘minimum number of purchases’ will be needed to activate @earlybird deals, [...]

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  • Upcoming Conferences: Bazaarvoice Social Commerce Summit 2010, Oct 6, 2010 London

    Conference Title: Bazaarvoice Social Commerce Summit 2010 (London) Presented by Bazaarvoice Date: October 6, 2010 Location: BFI IMAX at Waterloo, London, UK Theme: Make The Connection Delegate Fee: £395 +VAT (£69.13) = £464.13 (£100 reduction if reserved by July 30) Conference Link http://www.socialcommercesummit.co.uk Conference Overview: Gain [...]

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  • Upcoming Conferences: Lift 2010 – The Social Commerce Summit, Sep 23, 2010 Atlanta

    Conference Title: Lift – The Social Commerce Summit Presented by OfficeArrow, Social Strategy1, Wharton Interactive Media Initiative Date: September 23, 2010 Location: Loews, Midtown Atlanta Theme: Practical, Applicable Ways That Social Commerce Drives Sales Delegate Fee: $159 Conference Link http://www.liftsummit.com Conference Overview: Lift Summit is [...]

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