The most excellent trends and innovation site PSFK, widely used by agencies for creative stimulus, has just published it’s latest Future of Retail report (embedded below), outlining 10 big trends in retail. Trend number 9, Instant Show & Tell: Friendly advice exchanged in real time covers, in addition to Diesel’s Facebook powered store cam and [...]
Techcrunch reports today that Diego Berdakin and MySpace co-founder Josh Berman are launching a new social commerce venture, Beachmint Inc, with $5m of funding from New Enterprise Associates and Anthem Venture Partners. Whilst there’s nothing startling about a new cocktail of smart minds, smart money and social commerce, Beachmint will offer a novel twist on social [...]
Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to slideshare. Feedback welcome! Social commerce the opportunity for brands View more presentations from Paul Marsden.
In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for building a social commerce strategy. So here’s a new infographic from data visualization experts Column [...]
Disney has just opened up a slick f-commerce store, selling advance tickets for Toy Story 3 directly from within Facebook. The Disney Tickets Together Facebook app works through online ticket retailer Fandango (about 20% of movie tickets are now purchased online), and allows people to purchase tickets and invite their Facebook contacts to see the [...]
Interesting post by Christina Warren over at Mashable and even more interesting comment thread on “Which Department Owns Social Media?” Christina asks who actually owns social media in practice, and the comment thread discusses who “should” own it, if anybody. In practice, it seems (from an econsultancy survey) that digital marketing (35%) and PR departments (21%) [...]
