Archives

Interesting post by Christina Warren over at Mashable and even more interesting comment thread on “Which Department Owns Social Media?” Christina asks who actually owns social media in practice, and the comment thread discusses who “should” own it, if anybody. In practice, it seems (from an [...]

Here’s a useful overview of the social commerce field by Jurgen Appelo, CIO at Dutch internet agency ISM eCompany & manager at social media agency Sociotoco. The presentation was given at a keynote speech at the GlobalCollect conference lat week in Prague. Social Commerce – What Are [...]

So here’s a summary of, and link to, what in our view is probably the best webinar to date on social commerce, from the good folks at the digital retail agency pioneering social commerce, Fluid. Presented by Andrew Sirotnik (Fluid’s chief experience officer) and Amy Lanigan (Fluid [...]

Here’s the presentation from last week’s Strands Recommender (social recommendation engine for e-commerce) webinar on social commerce, “Going Social: Creating A Social Shopping Strategy That Boosts Sales & Connects With Your Customers” featuring a teardown of the Heels.com deployment of social commerce. . Presented by  Suleika [...]

Erik Qualman, author of the social media bestseller “Socialnomics: How Social Media Transforms the Way we Live and Do Business” spoke at the recent TEDx conference at Lansing, Michigan on the future of social media.  The future, according to Qualman, is social commerce. The 17 [...]

Here’s a recent short student paper submitted to Social Commerce Today by Daniel Walther at the University of Applied Sciences Northwestern Switzerland, entitled New Trends in Social Commerce: Just Hype or a Source of Sustainable Advantage? No new insights but a useful summary of outlining some of [...]