With group buying moving mainstream – with on the one hand popular purveyors of local deals such as Groupon and LivingSocial, and on the other, private flash-sale clubs, such as Gilt and Ideeli - we’re seeing the emergence of a new breed of group-buy sites focusing on narrow “verticals” – i.e. niche categories. One such start-up [...]
Here’s our new presentation deck presented at an agency event last week, “Social Commerce | Beyond Transactions“. It’s a short deck on emerging trends in social commerce, with a focus on moving beyond transactions and towards relationships. There are two embedded videos, also posted below incase the SlideShare embed function is not working. The deck can [...]
Here’s an interesting Forbes video with Chris Sacca, ex-Google backer of Twitter, Gowalla and Swipely on the future of social networking and social commerce… Top takeout People will do more real stuff with social nets…. Making online surfing and shopping more social – linking the stuff you do and watch online to your social networks, [...]
Here’s a short interview (7 mins) just published of the ever-insightful Mitch Joel, author of Six Pixels of Separation, on social commerce and social media ROI (Mitch also recently presented at the Bazaarvoice 2010 social commerce conference). Interviewed by Mark Smiciklas of Canadian agency DIG360 at this month’s STORE2010 conference in Toronto. Top takeouts below. Top Takeouts: The focus [...]
Yesterday, social commerce site Vinobest (a French group-buy wine merchant) launched a flash sale application on Facebook built by award-winning Facebook marketing agency Tigerlily. Vinobest is a vente-privée.com/ Gilt.com for wine, offering expert oenologist opinion and sommelier selections for group-buy deals on wine. Unlike many other private sale sites Vinobest offers active pricing – the more people who [...]
Amid the buzz of New York’s Internet week, a new social twist on loyalty rewards programs was announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd mobile voucher; reward points and air miles from [...]
The most excellent trends and innovation site PSFK, widely used by agencies for creative stimulus, has just published it’s latest Future of Retail report (embedded below), outlining 10 big trends in retail. Trend number 9, Instant Show & Tell: Friendly advice exchanged in real time covers, in addition to Diesel’s Facebook powered store cam and [...]
Techcrunch reports today that Diego Berdakin and MySpace co-founder Josh Berman are launching a new social commerce venture, Beachmint Inc, with $5m of funding from New Enterprise Associates and Anthem Venture Partners. Whilst there’s nothing startling about a new cocktail of smart minds, smart money and social commerce, Beachmint will offer a novel twist on social [...]
Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to slideshare. Feedback welcome! Social commerce the opportunity for brands View more presentations from Paul Marsden.
In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for building a social commerce strategy. So here’s a new infographic from data visualization experts Column [...]
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