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Interesting article by Patricio Robles over at econsultancy suggesting that using social media as a channel for running price promotions is lazy marketing that often makes little business sense, and that can ultimately undermine brands and destroy customer loyalty. For example, it’s easy to sell [...]

We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy. So here is is: The presentation is based on an earlier article in [...]

PowerReviews, the customer ratings and reviews technology provider, has just published  findings from Part 1 its 2010 social shopping survey conducted with the e-tailing group of 1,000 US consumers (50% male/50% female each spending $250 annually on shopping online 4+ times per year) (fieldwork conducted [...]

Online UK magazine, Internet Retailing, with ratings and reviews technology provider Bazaarvoice, have posted six video clips (embedded below) outlining a six step approach to deploying social commerce with insights from UK retailers using social commerce – M&S, QVC, eSpares and AppliancesOnline (DRL). Structured loosely [...]

Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web. Operating in US, Canada and UK, DealRadar is the first transatlantic social commerce aggregator (opportunity [...]

Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already ubiquitous Like button alone generated 1,000,000,000 impressions within 24 hours of debuting, and it may be set to play [...]