In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not new; popular in 2007, Amazon has long been successfully offering widgets for customers to sell to their friends [...]
New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch. As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLounge, DailyFlock, and 8Coupons offer similar services. In Germany, DealMob is doing the same thing, aggregating social [...]
A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here). Meanwhile, the quarterly journal Electronic Markets - The International Journal on Networked Business, has posted a CfP (call for papers) for a special journal section [...]
From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e-commerce specialists Optaros has posted a useful review of these member-only shopping clubs where members get access to exclusive online sale events, identifying what makes [...]
Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical social commerce tips and wisdom shared on the column so far… Insight rich and results-focused, it’s the next-best [...]
The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local and private sale club events respectively into personalized deal feeds/alerts (email, SMS or RSS), that can be customized by varying degrees to personal tastes. Yipit, LocalOfferLounge, [...]
