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Travelocity Starts Selling on Facebook, F-Commerce for Airlines to Follow
Leading online travel agent Travelocity (owned by Sabre Holdings) has started selling car hire bookings via a wall app in Facebook through its HolidayAutos brand in Germany. The wall app (in German) appears functional (but somewhat worryingly the address bar refers to ‘test’…) With travel being an [...]
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Insight from Parody: Private-Sale & Group-Buy Sites
It’s a week or so late for April Fools, but social commerce hype around group-buy and private-sale sites has spawned several parody sites… At group-buy site nopuorg.com (groupon spelt backwards) you can get 75% off unlimited trampolining, 79% off Finger and Things spa treatments, and [...]
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Social Commerce: The Rise of the Widgets
In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not new; popular in 2007, Amazon has long been [...]
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Social Commerce Aggregators: Yipit Aggregating 176 Daily Deals from 66 Sites
New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch. As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLounge, DailyFlock, and 8Coupons offer similar [...]
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"Deriving Value from Social Commerce Networks": New Paper, Lessons from Online Porn, & Call for Papers
A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here). Meanwhile, the quarterly journal Electronic Markets - The International Journal on Networked Business, has posted [...]
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Private Shopping Clubs – Critical Success Factors
From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e-commerce specialists Optaros has posted a useful review of these member-only shopping clubs where members [...]
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Speed Summary – ClickZ Column on Social Commerce (Feb/March 2010)
Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical social commerce tips and wisdom shared on the [...]
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The Rise of Social Commerce Aggregators
The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local and private sale club events respectively into personalized deal feeds/alerts (email, SMS or RSS), that can [...]
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Apple to Roll Out Facebook Connect
Techcrunch is reporting that Apple is to integrate Facebook Connect with iTunes (article archived below). Facebook Connect is the portable social graph tool from Facebook that enables easy login, ‘friendsourcing’ of advice and ‘friendcasting’ purchases and recommendations to and from social networks. From initially giving it the [...]
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'Mainichi Tokubai' Social Commerce Japanese-Style: New Opportunity for Brands?
Interesting article in The Times (archived below) talking about a fast-growing social commerce trend in Japan – Mainichi Tokubai (‘Everyday Deal’) – location-based supermarket deal directories, with content crowdsourced by price-sensitive consumers (who often receive a small fee for their contributions). It’s a crowdsourced creative [...]
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