Archives

Monthly Archive for: ‘April, 2010’

  • How Brands & Retailers Can Profit from the Social Commerce Group-Buy Trend

    As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an indication of market opportunity, then adding Group-Buy features to e-commerce sites – a la Dell [...]

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  • Facebook Fan Arbitrage – Buy for $0.15c, Sell for $3.60

    Q: How much is a Facebook fan, er ‘liker’ worth?  A: $3.60. New data shared by Vitrue, the Facebook marketing/sCRM agency with some very big clients (Apple, AT&T, Best Buy, Ford Motors, Kelloggs and P&G) has calculated that the media value generated by the average Facebook fan is $3.60/year (if you [...]

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  • The future of f-commerce; Levi’s, P&G & Bejeweled lead the way

    Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to takeover the Web by becoming the social glue that binds the web together by rolling out [...]

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  • Speed Summary / Mitch Joel on Social Media @ Social Commerce Summit

    Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot digital marketing, Control-Alt-Delete it, and build [...]

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  • $6m for New Brand-to-Bloggers Social Commerce Network

    OpenSky, the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding, taking total funding to $11m. OpenSky, soft-launched earlier this year with an all-star board of [...]

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  • Speed Summary / Urban Outfitters 12 Rules of Social Marketing

    Another speed summary from the Austin 2010 Social Commerce Summit - Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea: Social Marketing is About Building Personal Relationships 1. Hang out with [...]

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  • Speed Summary / Google on Social Commerce – Social Commerce Summit

    Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating customer reviews into search results and AdWords campaigns). [...]

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  • Speed Summary / Sam Decker + Domino's Pizzas @ Social Commerce Summit

    The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping from CEO Brett Hurt (five years old, 800 [...]

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  • Speed Summary / Rushkoff on Social Media @ Bazaarvoice Summit

    Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box” (also the title of his book championing innovation ‘from the inside [...]

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  • Bazaarvoice in Bed with Buzzmetrics

    Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen (press release). The combination of structured word of mouth from customer ratings and reviews [...]

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