OpenSky, the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding, taking total funding to $11m. OpenSky, soft-launched earlier this year with an all-star board of directors (Scott Kurnit, Bob Davis and Daniel Ciporin), is an [...]

Another speed summary from the Austin 2010 Social Commerce Summit - Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea: Social Marketing is About Building Personal Relationships 1. Hang out with the Cool Kids: Social media allows Urban Outfitters marketing team [...]

Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating customer reviews into search results and AdWords campaigns). The Big Idea: Successful social commerce means a) thinking cross-channel [...]

The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping from CEO Brett Hurt (five years old, 800 clients, 550 employees, 100,000,000,000 review-based impressions served…)). Entitled From Participation [...]

Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box” (also the title of his book championing innovation ‘from the inside out’), Rushkoff made the case for ditching social media as a [...]

Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen (press release). The combination of structured word of mouth from customer ratings and reviews with freestyle word of mouth found in social media should [...]